We run your conversational
AI ad campaigns.
Advertising is moving from search queries and social feeds to real-time AI conversations. When a buyer asks ChatGPT what to buy, the answer can carry a native sponsored card. That is a high-intent moment: the buyer is describing exactly what they want, before they have looked at a single link. We buy that moment for you.
Mapou runs the campaigns end-to-end: strategy, creative, optimization, and reporting, using category benchmark data from app.mapou.ai. ChatGPT is where placement is live today. We build every campaign so it ports to Gemini, Claude, and the rest of the AI open web as their inventory opens. You get a live dashboard and a team that has been watching prompt-level citations since before ChatGPT had ads.
The campaigns work because the measurement underneath them is the same one mapou publishes in its monthly research. We measure how AI assistants alter commercial decisions inside high-intent consumer categories, and we use that as the bid signal. That is why our ChatGPT ads optimize against prompts that actually drive purchase, not prompts that look like they might.
Setup fee + monthly retainer. Ad spend goes directly to OpenAI, not marked up. Scoped per brand on the call.
Attention is moving from feeds and results to conversations.
Keyword and social advertising worked on a simple model: match a keyword or an audience, show an ad, get a click. Attribution was imperfect but predictable, and the buyer was in control of where they looked.
In a conversation, the assistant answers the query before the buyer sees any links. ChatGPT synthesises a recommendation from its training data and citation sources, then surfaces a sponsored card based on the intent in the prompt. That intent is the new inventory: a buyer telling an assistant exactly what they want is worth more than a buyer typing two words into a search box.
It is also riskier. If your entity architecture is weak, the AI may cite a competitor organically while showing your paid card, and the two contradict each other. The brands winning here treat organic GEO and paid placement as the same problem. We do too.
What it looks like in ChatGPT
Award-winning cushioning for long-distance. Rated #1 by 50,000+ verified buyers.
Shop now →What a conversational ad looks like.
Native sponsored cards inside the AI answer, not banners bolted on top. They read as part of the conversation, so the copy has to earn trust the way the assistant's answer does: proof-led claims backed by reviews, ratings, and provenance. Below are illustrative examples across four categories, built to show the format and the creative discipline, not real campaigns.
Where should I stay in Lisbon for a long weekend with my partner?
For a couples trip, the Alfama and Chiado districts are ideal. A few well-rated boutique stays book up fast this time of year:
Adults-only boutique stays in Alfama. 9.4/10 across 4,200 verified guest reviews. Free cancellation.
Check datesWhat's a good travel rewards card with no foreign transaction fees?
A few cards stand out for travel, depending on whether you want flat-rate points or transferable miles:
3x points on travel and dining, no foreign transaction fees. Rated best travel card 2026 by an independent reviews panel.
See termsBest way to stay consistent with strength training at home?
Consistency usually comes down to a simple plan and minimal setup. A guided app plus a compact equipment set works well:
Progressive strength programs in 20 minutes a day. 4.8 stars from 60,000+ members. First two weeks free.
Start freeWhat's a gentle daily moisturizer for sensitive, acne-prone skin?
For sensitive and acne-prone skin, look for fragrance-free, non-comedogenic formulas with ceramides:
Fragrance-free ceramide moisturizer, dermatologist-tested. Non-comedogenic, awarded a 2026 skincare seal.
Shop nowIllustrative examples. Brand names, ratings, and awards shown are fictional and for format demonstration only. Live creative is written per brand against verifiable, citable proof points.
The card above is one of several conversational formats. As AI ad inventory matures, the surface widens past a single placement. We map your creative to the formats each engine supports, and build for the ones still rolling out.
Sponsored message
A native ad card inline in the answer. Text mode shows the logo only; image mode adds a product photo.
Sponsored prompt
A clickable follow-up question that continues the conversation toward your brand at the moment of interest.
Carousel
Coming soonScrollable multi-product cards for ranges and collections, where one product is too narrow.
Sponsored poll
An interactive poll placed mid-conversation. Engagement-first, useful for consideration and research intents.
We run as an extension of your media team.
You do not buy a tool and then staff it. We handle the whole campaign across three workstreams: strategy, execution and optimization, and reporting. The organic-paid flywheel runs underneath all three, so every sponsored card is backed by the citation authority that makes it believable.
Strategy
Conversational funnels mapped to your KPIs
Before you buy a single impression, we define the conversational funnels, intent clusters, and performance objectives that map to your business. We build a prompt taxonomy from mapou's category benchmark data: the queries buyers actually ask, the entity relationships AI models use to answer them, and where your brand sits in those responses today.
Execution & Optimization
Build, launch, and tune across premium inventory
We configure the ads manager, engineer your knowledge set, and write proof-led sponsored card creative for each intent cluster. Then we manage bids and pacing and run citation-alignment QA: the organic answer and the paid card must tell the same story, or trust collapses. Copy is backed by verifiable signals, reviews, certifications, and provenance, not just attention.
Reporting & Insights
See every decision the campaign makes
A live app.mapou.ai workspace shows which prompts you win and lose, which competitors appear in your place, and what each campaign is bidding on and why. Weekly performance reporting and a monthly strategy review turn the data into the next set of moves. The dashboard is the proof we use to scope month two.
AI advertising isn't a new channel. It's a different kind of trust problem.
Search, social, and video all ran on attention and reach. AI advertising runs on authority and relevance. The mechanics are entirely different.
The AI column isn't better or worse. It operates on different rules. Brands treating it like search or social will underperform.
From zero to live AI ad campaign in 14 days.
We don't run discovery for six weeks before anyone sees results. The 14-day AI Ad Sprint gets your account live, your first pilot running, and your attribution framework in place, fast enough to generate signal before your next board meeting.
AI Ad Readiness Audit
We audit your brand's current entity architecture, citation share of voice across ChatGPT and Perplexity, and competitor positioning. You get a clear baseline, plus a ranked list of the intent clusters worth buying.
Account Setup & Creative
We configure your AI Ad Manager account, map your top 3–5 conversational intent clusters to sponsored card placements, and develop proof-led creative for each. Every ad is cross-referenced against your organic GEO position.
Pilot Campaign Launch
First campaigns go live. We monitor citation alignment, checking that your organic AI answer and paid card are consistent, and iterate creative based on early engagement signals.
Attribution & Reporting
We install the attribution framework that tracks AI-sourced clicks through to conversion, set up your monthly AI SOV report, and hand you a 90-day roadmap for scaling what's working.
What you have after 14 days:
The cadence we run, and the dashboard you watch it on.
You don't buy a service and a tool separately. They're the same product. We run the campaigns on a fixed operating rhythm; you watch every decision land in app.mapou.ai in real time.
A fixed rhythm, not ad-hoc check-ins.
See every decision the campaign makes.
AI Discovery
Which prompts your brand wins and loses across ChatGPT, Gemini, Claude, and Grok. Which competitors appear in your place. Updated daily, with citation gaps ranked by commercial value.
AI Media Planner
Prompt clusters scored by commercial intent, mapped to the campaigns we're running. You see the exact prompts being bid on, why, and what the benchmark says about their conversion likelihood.
Tests & Lift
Before-and-after citation rate, sponsored-card CTR, and prompt-to-purchase attribution on every campaign change. The dashboard is the proof we use to scope month two.
One-time fee
Audit, intent mapping, account setup, pixel + Conversions API install, first-month creative. Scoped per brand on the call.
Monthly
Weekly optimization, creative iteration, citation-alignment QA, monthly review, and your app.mapou.ai workspace. Ad spend paid direct to OpenAI.
The window for first-mover advantage is open. Not for long.
ChatGPT's sponsored card format is new enough that category leaders haven't locked in their positions. Auction dynamics are still forming. The brands who establish entity authority and conversational intent mapping now will be harder to displace when competition intensifies.
Attribution is still imperfect, but that's temporary. OpenAI is building out measurement infrastructure. The brands running pilots now will have the historical data advantage when prompt-level attribution becomes standard.
We work with a small number of clients at a time. If your category is one we're not already working in, now is when to move.
“
The organic answer and the sponsored card need to tell the same story. If they don't, the buyer notices, and the AI notices too.
Arvin Nundloll, Founder, mapou.ai
Frequently asked
Common questions about ChatGPT advertising, the organic-paid flywheel, and the AI Ad Sprint.
Book a 30-minute strategy call
We'll walk through your category benchmark, show which prompts competitors are already winning in ChatGPT, and scope what a 90-day managed campaign would look like. You leave with the data either way.
Setup fee + monthly retainer · Ad spend goes direct to OpenAI, not marked up · Scoped per brand