mapou.ai
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Managed conversational AI advertising · Live on ChatGPT now

We run your conversational
AI ad campaigns.

Advertising is moving from search queries and social feeds to real-time AI conversations. When a buyer asks ChatGPT what to buy, the answer can carry a native sponsored card. That is a high-intent moment: the buyer is describing exactly what they want, before they have looked at a single link. We buy that moment for you.

Mapou runs the campaigns end-to-end: strategy, creative, optimization, and reporting, using category benchmark data from app.mapou.ai. ChatGPT is where placement is live today. We build every campaign so it ports to Gemini, Claude, and the rest of the AI open web as their inventory opens. You get a live dashboard and a team that has been watching prompt-level citations since before ChatGPT had ads.

The campaigns work because the measurement underneath them is the same one mapou publishes in its monthly research. We measure how AI assistants alter commercial decisions inside high-intent consumer categories, and we use that as the bid signal. That is why our ChatGPT ads optimize against prompts that actually drive purchase, not prompts that look like they might.

Book a 30-min strategy call →See what's included

Setup fee + monthly retainer. Ad spend goes directly to OpenAI, not marked up. Scoped per brand on the call.

The shift

Attention is moving from feeds and results to conversations.

Keyword and social advertising worked on a simple model: match a keyword or an audience, show an ad, get a click. Attribution was imperfect but predictable, and the buyer was in control of where they looked.

In a conversation, the assistant answers the query before the buyer sees any links. ChatGPT synthesises a recommendation from its training data and citation sources, then surfaces a sponsored card based on the intent in the prompt. That intent is the new inventory: a buyer telling an assistant exactly what they want is worth more than a buyer typing two words into a search box.

It is also riskier. If your entity architecture is weak, the AI may cite a competitor organically while showing your paid card, and the two contradict each other. The brands winning here treat organic GEO and paid placement as the same problem. We do too.

Old model: keyword and feed ads
Signal: keyword match
Format: banner or text ad
Risk: low (buyer ignores ad, moves on)
New model: conversational intent
Signal: prompt intent + entity authority
Format: sponsored card in AI answer
Risk: high (organic answer and paid card can contradict)

What it looks like in ChatGPT

B
Brooks Running
Sponsored

Award-winning cushioning for long-distance. Rated #1 by 50,000+ verified buyers.

Shop now →
Ad formats

What a conversational ad looks like.

Native sponsored cards inside the AI answer, not banners bolted on top. They read as part of the conversation, so the copy has to earn trust the way the assistant's answer does: proof-led claims backed by reviews, ratings, and provenance. Below are illustrative examples across four categories, built to show the format and the creative discipline, not real campaigns.

Illustrative examples. Brand names, ratings, and awards shown are fictional and for format demonstration only. Live creative is written per brand against verifiable, citable proof points.

Format range

The card above is one of several conversational formats. As AI ad inventory matures, the surface widens past a single placement. We map your creative to the formats each engine supports, and build for the ones still rolling out.

Sponsored message

A native ad card inline in the answer. Text mode shows the logo only; image mode adds a product photo.

Sponsored prompt

A clickable follow-up question that continues the conversation toward your brand at the moment of interest.

Carousel

Coming soon

Scrollable multi-product cards for ranges and collections, where one product is too narrow.

Sponsored poll

An interactive poll placed mid-conversation. Engagement-first, useful for consideration and research intents.

The managed service

We run as an extension of your media team.

You do not buy a tool and then staff it. We handle the whole campaign across three workstreams: strategy, execution and optimization, and reporting. The organic-paid flywheel runs underneath all three, so every sponsored card is backed by the citation authority that makes it believable.

01

Strategy

Conversational funnels mapped to your KPIs

Before you buy a single impression, we define the conversational funnels, intent clusters, and performance objectives that map to your business. We build a prompt taxonomy from mapou's category benchmark data: the queries buyers actually ask, the entity relationships AI models use to answer them, and where your brand sits in those responses today.

Prompt taxonomyIntent clustersEntity authority
02

Execution & Optimization

Build, launch, and tune across premium inventory

We configure the ads manager, engineer your knowledge set, and write proof-led sponsored card creative for each intent cluster. Then we manage bids and pacing and run citation-alignment QA: the organic answer and the paid card must tell the same story, or trust collapses. Copy is backed by verifiable signals, reviews, certifications, and provenance, not just attention.

Knowledge-set engineeringProof-led creativeBid & pacing
03

Reporting & Insights

See every decision the campaign makes

A live app.mapou.ai workspace shows which prompts you win and lose, which competitors appear in your place, and what each campaign is bidding on and why. Weekly performance reporting and a monthly strategy review turn the data into the next set of moves. The dashboard is the proof we use to scope month two.

AI DiscoveryAI Media PlannerTests & lift
How it's different

AI advertising isn't a new channel. It's a different kind of trust problem.

Search, social, and video all ran on attention and reach. AI advertising runs on authority and relevance. The mechanics are entirely different.

Search

Google / Bing

Social

Meta / TikTok

Video

YouTube / CTV

AI

ChatGPT / Perplexity

What triggers an ad

Keyword match

Audience profile

Content context

Conversational intent + entity authority

Ad format

Text link above results

Image or video in feed

Pre/mid-roll video

Sponsored card inside AI answer

Trust dynamic

Buyer scans and skips

Buyer swipes past

Buyer waits it out

Buyer reads it as part of the answer

Organic vs. paid

Separate tracks

Separate tracks

Separate tracks

Must be aligned: contradictions destroy trust

Creative requirement

Headline + short copy

Visual, pattern-interrupt

Story arc, 15-30s

Proof-led, verifiable claims only

Attribution maturity

Mature (GA4, pixel)

Mature (pixel, MMP)

Partial (view-through)

Emerging. Building now.

The AI column isn't better or worse. It operates on different rules. Brands treating it like search or social will underperform.

The Mapou Method

From zero to live AI ad campaign in 14 days.

We don't run discovery for six weeks before anyone sees results. The 14-day AI Ad Sprint gets your account live, your first pilot running, and your attribution framework in place, fast enough to generate signal before your next board meeting.

Days 1–3

AI Ad Readiness Audit

We audit your brand's current entity architecture, citation share of voice across ChatGPT and Perplexity, and competitor positioning. You get a clear baseline, plus a ranked list of the intent clusters worth buying.

Days 4–7

Account Setup & Creative

We configure your AI Ad Manager account, map your top 3–5 conversational intent clusters to sponsored card placements, and develop proof-led creative for each. Every ad is cross-referenced against your organic GEO position.

Days 8–12

Pilot Campaign Launch

First campaigns go live. We monitor citation alignment, checking that your organic AI answer and paid card are consistent, and iterate creative based on early engagement signals.

Days 13–14

Attribution & Reporting

We install the attribution framework that tracks AI-sourced clicks through to conversion, set up your monthly AI SOV report, and hand you a 90-day roadmap for scaling what's working.

What you have after 14 days:

Live AI ad campaign across your top intent clusters
GEO and paid alignment verified: organic and paid say the same thing
Attribution pipeline from ChatGPT click to conversion event
A ranked backlog of the next intent clusters to activate
Book a strategy call →
The workspace

The cadence we run, and the dashboard you watch it on.

You don't buy a service and a tool separately. They're the same product. We run the campaigns on a fixed operating rhythm; you watch every decision land in app.mapou.ai in real time.

Operating cadence

A fixed rhythm, not ad-hoc check-ins.

Always onAI Discovery refreshes daily across ChatGPT, Gemini, Claude, and Grok. Competitor citation shifts are flagged as they happen.
WeeklyBid and pacing optimization, creative iteration, and citation-alignment QA so the organic answer and the paid card stay in step.
Every two weeksNew intent clusters activated from the AI Media Planner backlog, ranked by commercial value.
MonthlyStrategy review with the founder, a full performance report, and the scope for the month ahead.
Live dashboard at app.mapou.ai

See every decision the campaign makes.

AI Discovery

Which prompts your brand wins and loses across ChatGPT, Gemini, Claude, and Grok. Which competitors appear in your place. Updated daily, with citation gaps ranked by commercial value.

AI Media Planner

Prompt clusters scored by commercial intent, mapped to the campaigns we're running. You see the exact prompts being bid on, why, and what the benchmark says about their conversion likelihood.

Tests & Lift

Before-and-after citation rate, sponsored-card CTR, and prompt-to-purchase attribution on every campaign change. The dashboard is the proof we use to scope month two.

Setup

One-time fee

Audit, intent mapping, account setup, pixel + Conversions API install, first-month creative. Scoped per brand on the call.

Retainer

Monthly

Weekly optimization, creative iteration, citation-alignment QA, monthly review, and your app.mapou.ai workspace. Ad spend paid direct to OpenAI.

Get a quote →

The window for first-mover advantage is open. Not for long.

ChatGPT's sponsored card format is new enough that category leaders haven't locked in their positions. Auction dynamics are still forming. The brands who establish entity authority and conversational intent mapping now will be harder to displace when competition intensifies.

Attribution is still imperfect, but that's temporary. OpenAI is building out measurement infrastructure. The brands running pilots now will have the historical data advantage when prompt-level attribution becomes standard.

We work with a small number of clients at a time. If your category is one we're not already working in, now is when to move.

The organic answer and the sponsored card need to tell the same story. If they don't, the buyer notices, and the AI notices too.

Arvin Nundloll, Founder, mapou.ai

Frequently asked

Common questions about ChatGPT advertising, the organic-paid flywheel, and the AI Ad Sprint.

What is conversational AI advertising?

Advertising that runs inside AI assistant conversations instead of search results or social feeds. When a buyer asks ChatGPT, Gemini, or another assistant a question, the answer can include a native sponsored card. You buy that placement against the intent in the prompt, not a keyword or an audience profile. It captures demand the moment it emerges, while the buyer is still describing what they want.

What does the managed service include?

Three things end-to-end. Strategy: we define your conversational funnels, intent clusters, and KPIs using mapou's category benchmark data. Execution and optimization: we configure the ads manager, engineer your knowledge set, build proof-led sponsored card creative, manage bids and pacing, and watch citation alignment between the organic answer and the paid card. Reporting and insights: a live app.mapou.ai workspace with AI Discovery and AI Media Planner, plus a monthly strategy review. We run as an extension of your media team, not another tool to staff.

Which AI platforms can you advertise on?

ChatGPT is where paid placement is live today. OpenAI opened its self-serve Ads Manager in May 2026 with CPC bidding, a tracking pixel, and a Conversions API. We build every campaign so it ports to Gemini, Claude, and the rest of the AI open web as their ad inventory opens, because the underlying work, intent mapping and entity authority, is the same across engines. The dashboard already measures your visibility across all four engines today.

How does pricing work?

A one-time setup fee covers the readiness audit, knowledge-set engineering, intent mapping, account configuration, pixel and Conversions API install, and first-month creative. A monthly retainer covers ongoing campaign management, optimization, creative iteration, weekly reporting, and your app.mapou.ai access. Media is bought on CPM and CPC today, with CPA bidding coming as the platforms ship it. Ad spend is paid directly to the platform by you, not marked up by us. We scope per brand on the strategy call.

What do the ad formats look like?

Native sponsored cards inside the AI answer. They read as part of the conversation, so the copy has to earn trust the same way the assistant's answer does: proof-led claims backed by third-party reviews, ratings, certifications, and citation provenance. Display-style or pattern-interrupt creative underperforms here. The gallery on this page shows illustrative examples across travel, finance, wellness, and beauty.

What does the app.mapou.ai dashboard show me?

AI Discovery: which prompts your brand wins and loses across ChatGPT, Gemini, Claude, and Grok, and which competitors are appearing in your place. AI Media Planner: prompt clusters scored by commercial intent, mapped to the campaigns we run. You see exactly what the campaign is bidding on and why, with the same benchmark data we use to make decisions.

Who sees ads in ChatGPT?

Free-tier and ChatGPT Go ($8/month) users. ChatGPT Plus ($20), Business, and Enterprise tiers remain ad-free. The rollout started in February 2026 in the US, expanded to UK, Brazil, and Japan in May 2026 with more markets to follow.

How often do ads appear in AI answers?

Wired ran 500 prompts on the ChatGPT mobile app and reported that roughly one in five questions in a new conversation thread triggered a sponsored card (Reece Rogers, Wired, 2026). Travel and shopping prompts trigger most often. Separately, Profound found that across 260M prompt-level results only about 6% trigger the shopping surface reliably, and eligibility is a stable property of the prompt. Which is exactly why prompt-level intent mapping is the whole game.

What is the organic-paid flywheel?

When the AI cites your brand as the organic recommendation and your sponsored card appears alongside saying the same thing, trust compounds and conversion rate rises. We build the citation foundation first using app.mapou.ai's AI Discovery data, then time paid activation to match the authority already established.

How do you measure performance?

AI Share of Voice (the percentage of category prompts where the brand is cited or appears in a sponsored card across ChatGPT, Gemini, Claude, and Grok), citation alignment between organic answer and paid card, the platform pixel and Conversions API for purchase and sign-up tracking, and prompt-to-purchase attribution from AI-sourced clicks. Impressions are counted on the IAB viewability standard (at least 50% of the card in view for at least one second), so a billed impression is one a buyer could actually read. Standard CPM, CPC, and CTR sit alongside.

How fast can we go live?

Fourteen days from kickoff to first campaign live. Days 1-3 audit and intent mapping; days 4-7 account setup, knowledge-set engineering, and creative; days 8-12 pilot launch and citation-alignment QA; days 13-14 attribution and 90-day roadmap. Then ongoing weekly optimization under the retainer.

Can we run ads without doing organic GEO first?

Technically yes, in practice no. A sponsored card that contradicts what the AI says organically destroys trust faster than no card at all. We always start with a baseline citation audit so paid placement and organic answer point at the same brand story. That audit is included in setup.

Book a 30-minute strategy call

We'll walk through your category benchmark, show which prompts competitors are already winning in ChatGPT, and scope what a 90-day managed campaign would look like. You leave with the data either way.

Pick a time →See the research

Setup fee + monthly retainer · Ad spend goes direct to OpenAI, not marked up · Scoped per brand