GEO tracking tools tell you where you stand
They don't tell you what to do. Trackerly, Peec, WAIKAY, Profound, Scrunch: they're all reasonable, and none of them will move your brand up an answer. This page is the honest comparison: what the tools are good for, where mapou fits, and how to avoid spending $499 a month on a dashboard nobody reads.
GEO tools compared at a glance
Pricing, model coverage, and prompt volume, as of 2026| Feature | Trackerly | Peec AI | WAIKAY | Profound | Scrunch |
|---|---|---|---|---|---|
| Lowest price (per month) | $27 | €89 | $19.95 | $499 | $300 |
| ChatGPT | Yes | Yes | Yes | Yes | Yes |
| Gemini | Yes | Yes | Yes | Yes | Yes |
| Claude | Yes | Yes | Yes | Yes | Yes |
| Google AI Overviews | No | Yes | No | Yes | Yes |
| Meta AI | No | No | No | No | Yes |
| Perplexity | Yes | Yes | Yes | Yes | Yes |
| DeepSeek | Yes | No | No | No | No |
| Prompt frequency | Daily | Daily | Daily | Daily | Daily |
| Prompt quantity | 15 to 600+ | 25 to 300+ | 8 to 90+ | 200 | 350 to 1,200+ |
Prices are entry-tier monthly subscriptions. Prompt quantity varies by plan.
The five tools, briefly
What each one is genuinely good for, and where it stops being useful.
Trackerly
From $27 / mo
Tracks ChatGPT, Gemini, Claude, Perplexity, DeepSeek
Where it wins. Cheap baseline, flexible prompts, fastest path to a daily reading.
Where it stops. Counts mentions. Doesn't tell you why you rank where you do.
Peec AI
From €89 / mo
Tracks ChatGPT, Perplexity, AI Overviews (Claude and Gemini as add-ons)
Where it wins. Cleanest dashboards. Good competitor benchmarking visuals.
Where it stops. Limited model coverage out of the box. Still surface-level data.
WAIKAY
From $19.95 / mo
Tracks ChatGPT, Gemini, Claude, Perplexity
Where it wins. Goes deeper than mention-counting. Splits training-data responses from grounded (live-search) responses, which actually matters.
Where it stops. Small testing volume (8 to 90 reports). Better as a research tool than a daily monitor.
Profound
From $499 / mo
Tracks ChatGPT, Perplexity, Gemini, AI Overviews, Google AI Mode
Where it wins. Closest thing to an end-to-end suite. Conversation explorer, log-file analysis, AI-generated recommendations.
Where it stops. Expensive. Recommendations are still generic. You still need someone to act on them.
Scrunch
From $300 / mo
Tracks ChatGPT, Perplexity, Claude, Gemini, Meta AI, AI Overviews
Where it wins. Broadest model coverage. Only tool tracking Meta AI. Persona-based testing is a smart angle.
Where it stops. Coverage doesn't equal clarity. Still a measurement layer, not a strategy.
Tools sit on the measurement layer. mapou sits on the decision layer
Every tool listed above does roughly the same job. They fire prompts at LLMs on a schedule, log the responses, and draw graphs. They differ on price, model coverage, and how pretty the dashboard looks. The job they all do is the same: tell you where you stand today.
mapou does the upstream work. Decide which prompts matter. Diagnose why you rank where you do. Build the content, citations, structured data, and distribution that change the inputs LLMs see. Verify with whichever tool fits the brief. The tools answer “am I visible?” mapou answers “why not, and what now?”
| Question | Tracking tools | mapou |
|---|---|---|
| What you get | Data and graphs | Decisions and the work behind them |
| Price | $20 to $499 / month | Project or retainer |
| Scope | Visibility metrics | Strategy, content, citations, structured data, measurement |
| Time to first value | Same day | Weeks |
| What it replaces | Manual prompting | An in-house GEO function |
Three places no dashboard reaches
The personalisation problem
AI responses are increasingly per-user. Aggregate share-of-voice tracking is going to degrade into theatre. The work that still moves the needle is upstream: getting cited by sources LLMs trust, structuring content so it gets pulled into grounded retrieval, seeding the right entities into the corpora models train on. That's content, PR, and technical work. No dashboard does it for you.
Prompt design
Every tool above lets you input prompts. None of them can tell you which prompts your buyer actually types. A 600-prompt Trackerly account testing the wrong prompts is just an expensive way to be wrong daily. Knowing what to track is the work, and it sits with the strategist, not the software.
The connection to revenue
A share-of-voice graph doesn't pay for itself. Tying visibility to pipeline, conversions, or sales is messy attribution work across GA4, CRM data, and the LLM logs. Tools surface the numbers. Someone still has to read them, decide what they mean, and act.
When to buy what
A short decision tree we use with prospects who are tool-shopping.
If you already know what to track
Buy a tool
You have an in-house lead, a clear prompt set, and you just want cheaper measurement. Trackerly or WAIKAY for solo operators. Profound or Scrunch if you're an agency running multiple clients.
If you don't know which prompts to track
Hire mapou
You're not sure which prompts your buyer types, why a competitor outranks you in ChatGPT, or what to publish next. We'll tell you which tool to buy on day one and stop you wasting budget on a dashboard you won't open.
If you want the full loop
Do both
Someone making the strategic calls, plus a measurement layer that proves the calls worked. This is what most serious GEO programmes look like by month three.
We're not anti-tool
We use tracking tools every week. They surface things a human can't do by hand: continuous testing across hundreds of prompts, multi-model coverage, longitudinal trend data. That's real value.
What we push back on is the pitch that buying one of these subscriptions is the same thing as having a GEO programme. It isn't. The tool is the thermometer. The work is the medicine. We do the work.
Common questions about GEO tracking tools
What are GEO tracking tools?
GEO tracking tools (also called AI visibility or LLM monitoring tools) automatically send prompts to large language models like ChatGPT, Perplexity, Gemini, Claude, and AI Overviews on a schedule, log the responses, and report how often a brand appears in those answers. The major tools in 2026 are Trackerly, Peec AI, WAIKAY, Profound, and Scrunch.
Which GEO tracking tool is the cheapest?
WAIKAY at $19.95 per month and Trackerly at $27 per month are the cheapest tools that provide daily prompt testing across the major LLMs. Profound at $499 per month is the most expensive of the five, but it bundles in log-file analysis, conversation exploration, and AI-generated recommendations.
Which tool covers the most AI models?
Scrunch has the broadest model coverage, including ChatGPT, Perplexity, Claude, Gemini, Meta AI, and Google AI Overviews. It is also the only tool of the five tracking Meta AI. Trackerly is the only tool tracking DeepSeek.
Do I need a GEO tool or a GEO consultancy?
A tool is enough if you already know which prompts to track, why competitors outrank you, and what content or citations to publish next. A consultancy is the right fit when you need diagnosis, strategy, content production, citation building, and revenue attribution. Most serious GEO programmes use both: a consultancy for the strategic decisions and a tool for continuous measurement.
How is GEO tracking different from SEO rank tracking?
SEO rank tracking measures keyword positions on search engine results pages. GEO tracking measures how often, and where, a brand is cited inside an AI-generated answer. The signals are different (entity mentions, source citations, position within an answer rather than a SERP) and the underlying mechanics are different. Personalisation in LLM responses also makes aggregate GEO tracking less reliable than SERP rank tracking, which is why strategy matters more than dashboards.
What does mapou do that a tracking tool does not?
Tracking tools sit on the measurement layer. They tell a brand where it stands today. mapou sits on the decision layer: deciding which prompts matter, diagnosing why a brand ranks where it does, and building the content, citations, structured data, and distribution that change the inputs LLMs see. mapou is not a tool. Its work starts from the mapou Panel, a monthly reading of what ChatGPT, Gemini, Claude and Grok recommend when shoppers ask, and it uses tracking tools where they fit.
Get a real read on where you stand
Start with the mapou Panel's numbers for your category. We'll diagnose your AI visibility, tell you which tool (if any) you actually need, and lay out the work that would move you up the answer.