Market Intelligence
How buyers find products
changed overnight.
Most brands are still running the old playbook.
AI assistants are now where many buyers start, before they visit a search engine, let alone a brand site. Traditional search traffic is falling. The window to claim your category in AI answers is getting narrower.
60%
of US adults use AI to search for products & services
Source: State of AI Search 2026
50%+
decline in traditional search referral traffic at leading retailers
Source: State of AI Search 2026
$144B
projected AI-driven ecommerce by 2029, up from near zero in 2023
Source: eMarketer 2026
How product discovery moved from links to answers
Buyers used to click links and choose. Now they ask AI and get a direct recommendation. Being in that recommendation is the new Share of Voice.
Yesterday: Link-based search
Today: AI answer engines
Where AI models pull retail citations from
AI models don't crawl your site in real time. They rely on content patterns they've learned from high-signal sources. Your brand needs to be present where AI looks first.
Source: State of AI Search 2026
The AI platforms your brand needs to be on
Four channels where AI now answers product queries, and where your brand can be cited.
ChatGPT
400M+ usersIntegration: Answer citation + purchase intent
Opportunity: Product recommendation, brand authority
Perplexity
100M+ usersIntegration: Product recommendation layer
Opportunity: Category-level SOV, direct citation
Google AI Overviews
1B+ usersIntegration: Featured answer position
Opportunity: Zero-click brand visibility
Retail AI Engines
Multi-billion sessions usersIntegration: Sponsored agentic placement
Opportunity: In-session product discovery
Find out where your brand sits in AI search right now
Start with an AI visibility diagnostic to understand your current citation rate and where your competitors stand.