For CMOs
You don't need another AI search trend report. You need decisions.
Five portfolio-level calls a CMO should make about AI search visibility, with the mapou service that operationalizes each. Sourced from the largest first-party AI personalization panel published: 36 categories, 5 AI engines (ChatGPT, Perplexity, Gemini, Claude, Grok), 12 buyer personas, 740 brands, refreshed monthly.
Methodology open at /methodology. Dataset committed to git. Anyone can reproduce.
Five decisions that come out of the panel.
Treat AI engines as separate channels
Engines disagree on baseline #1 in 6 of 36 categories. Single-engine optimization is a single-channel investment. Plan budget by engine, not by "AI."
How mapou helps: Start with an AI Visibility Audit to map your position per engine.
Visibility is buyer-mix dependent
Leaders flipped in 32 of 36 segments under at least one buyer persona. Your baseline MVI is a calibration. Build the persona-corrected number into the board deck.
How mapou helps: Persona-Tuned MVI surfaces the visibility number that matches your actual buyer mix.
Personalization is real and measurable
AI search is not winner-takes-most in the abstract. It is winner-takes-most per engine, per persona. The brands invisible in baseline can dominate their persona, and the leader you see today depends on who is asking.
How mapou helps: GEO & Citation Architecture restructures your entity data so AI surfaces you in the personas that fit your positioning.
Visibility tier is the conversation
MVI 75+ is default-choice. 50-74 is repeat-use. 25-49 is first-encounter. <25 is not yet cited. The right strategy differs at each tier. A first-encounter brand needs visibility infrastructure. A default-choice brand needs to defend against persona-driven challengers.
How mapou helps: AI Visibility Audit identifies your tier; GEO & Citation Architecture moves you up.
Time-series wins
A monthly tracked MVI catches changes a one-shot audit misses. AI search retrieval policies, model upgrades, and competitor activity all move the leaderboard between snapshots. Static GEO is yesterday's SEO.
How mapou helps: Executive Advisory keeps your monthly MVI tracked, with a CMO-level read on what changed and why.
Try it yourself
Pick a brand. Pick a buyer. See how AI's answer changes.
The Persona Explorer is the live demo of why these five decisions matter. Open it, type your brand, switch personas, watch the citation rate move. 88.8k verdicts behind every cell.
Open the Persona Explorer →Find your category.
Each link below jumps directly to the category-specific CMO bullets on that segment's research page: concentration risk, engine fragmentation, persona-volatility, and the visibility-tier landscape for that category. Built from the same panel.
Beauty
Financial services
Banking
20 brands tracked · banking
Credit cards
20 brands tracked · credit cards
Investing & wealth
20 brands tracked · investing platforms
Mortgages & home loans
20 brands tracked · mortgages
Fintech & neobanks
20 brands tracked · fintech and neobanks
Property & casualty insurance
20 brands tracked · P&C insurers
Life insurance
20 brands tracked · life insurers
Health insurance
20 brands tracked · health insurers
Home improvement
Travel
Automotive
Home services
Luxury goods
Three ways to engage
The right place to start depends on your tier.
Diagnose
AI Visibility Audit
14-day diagnostic. Where you stand on each engine. The right entry point if you don't yet know your MVI.
Move up
GEO & Citation Architecture
Restructure your entity data, content, and digital presence so AI engines cite you. Multi-engine, not just ChatGPT.
Tune to buyer
Persona-Tuned MVI
The MVI score that matches your actual buyer mix, not the average buyer. Premium-skewed and budget-skewed brands need different views of their visibility.