mapou Visibility Index · v1.0
Refreshed May 9, 2026AI search is winner-takes-most. The winners are different in every category.
In TV brands, AI effectively recommends just 5.5 of 20 tracked brands. The top 2 capture 46% of all citations. We measure which brands AI is actually recommending across 25 categories, monthly.
How we measured. MVI is a 0–100 score per brand combining citation rate across 5 AI engines (ChatGPT, Perplexity, Gemini, Claude, Grok) and 20 fixed buyer-intent prompts, phase-weighted across Discovery, Filtered Discovery, Comparison, and Evaluation. 500 brands across 25 segments. Wilson 95% confidence intervals reported. Open framework, fixed monthly prompt set.
We test at the segment level. Banking is not credit cards, hotels is not airlines, retailers are not manufacturers. How it works →
500
25
8
5
20
Deep studies.
Monthly long-form reports. Each puts a category's real buyer questions to ChatGPT, Gemini, Claude, and Grok, then measures what each one recommends, why, and whether the facts it quotes are current.
The industry is converging on this layer: in June 2026, beauty-tech company Novi published an analysis of 10.7 million ChatGPT citations ranking the sources behind AI beauty recommendations. Counting where AI looks is the first step. These studies measure what sits above it: what AI recommends, for what reasons, and what the buyer does next, across four engines.
Updated June 2026
How AI recommends allergy medicine
What AI tells allergy shoppers to buy. Universal brand-to-generic substitution, private-label routing, and how cautious each engine is.
Read the study →Updated June 2026
How AI recommends credit cards
Which card AI tells your applicant to open. Acquisition fragmentation, fee accuracy, and incumbent concentration across four engines.
Read the study →Updated May 2026
How AI recommends streaming
What AI tells your subscribers to keep or cancel. Keep/drop hierarchy, pricing drift, and the confusion tax.
Read the study →Updated May 2026
How AI recommends live TV
When AI tells a household to cut the cord. Carriage-currency errors, the cut-not-keep default, and cord-cutting hierarchy.
Read the study →Updated May 2026
How AI recommends beauty
Which products AI recommends to which shopper. Persona divergence, legacy-brand residue, and grounding gaps.
Read the study →How much of an AI answer is the search engine behind it? Same model, different searcher, the methodology note behind these studies' design. And across 14,000+ resolved citations: Who does AI read?, the creator share of AI shopping answers.
Reports by segment.
Each report covers one competitive segment with its own canonical prompt set. Click any segment for the full leaderboard with per-engine breakdowns and Wilson 95% CIs.
Banking
Default choice: Ally Bank · MVI 76 · 20 brands
Read report →Credit Cards
Default choice: Chase · MVI 77 · 20 brands
Read report →Investing & Wealth
Default choice: Fidelity · MVI 59 · 20 brands
Read report →Mortgages & Home Loans
Default choice: Rocket Mortgage · MVI 80 · 20 brands
Read report →Fintech & Neobanks
Default choice: Chime · MVI 60 · 20 brands
Read report →Property & Casualty Insurance
Default choice: State Farm · MVI 81 · 20 brands
Read report →Laptops
Default choice: Lenovo · MVI 72 · 20 brands
Read report →Audio (Headphones, Earbuds, Speakers)
Default choice: Sony · MVI 68 · 20 brands
Read report →Smart Home & Connected Devices
Default choice: Google Nest · MVI 64 · 20 brands
Read report →TVs
Default choice: LG · MVI 76 · 20 brands
Read report →The MVIP
The MVIP is the 500 brands AI search is making decisions about right now. Either you're on it, or AI is recommending against you. The mapou Visibility Index Panel, 25 segments, 5 engines (top 3 refreshed monthly, full panel quarterly), is the tracked set behind every report on this page.
Latest run: May 9, 2026. Reports refresh on the first of each month. Methodology v1.0.
Monthly research newsletter
Get the monthly MVI report. Eleven findings, fresh data, two minutes to read.
First Tuesday of each month. New canonical run, new emerging brands, what changed in AI search, and the MVI movers per category. Unsubscribe in one click.
We never share email addresses. One unsubscribe link in every send.