AI picks the brands
buyers buy.
The conversation that picked them never shows up in your analytics. mapou measures it directly: what AI tells buyers about your brand, why, and whether your fixes move the answer.
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of every source AI cited in our credit-card study was a single one: YouTube. The video shelf, not the brand's own page, is where AI forms what it recommends.
Across 1,576 citations from 214domains, creator videos and comparison sites outrank issuers' own pages. The same pattern repeats across every category we measure.
See where AI looks →Deep studies · how AI recommends in your category
All research →Source rankings tell you where AI looks. These studies measure what AI recommends, for what reasons, and whether the buyer acts, across four engines, on a monthly clock.
Tested monthly across the five AI assistants buyers actually use
The rules of search changed fast. Most brands are still running the old playbook.
AI assistants like ChatGPT, Perplexity, and Google AI Overviews now answer product queries directly, naming specific brands rather than showing a list of links. Traffic goes to whoever the AI cites, not whoever spends the most on ads.
73% of shoppers already use AI somewhere in their shopping journey (Riskified, global survey of 5,400 consumers, Oct 2025). And the decisive step is invisible: a buyer who asks ChatGPT, closes the window, and Googles the brand it named shows up in your analytics as plain search traffic. Brands are rewriting their sites for a channel their dashboards credit with almost nothing. The only way to see it is to measure the answers themselves.
Read the full market analysis →Before: Traditional Search
Links → clicks → bounce. Low attribution, anonymous traffic.
Now: AI Answer
“Based on cushioning, durability ratings and expert reviews, Brooks and HOKAare the top choices for long-distance running in 2026. Available at...”
The buyer arrives decided. Your analytics never saw the step that decided them.
GEO from the ad-tech side,
not the SEO side.
Most GEO agencies came from SEO and content. mapou came from retail media, attribution, and two-sided marketplaces. The same shape that built Amazon Ads, Instacart, and connected TV is now building AI shopping. Brands need a partner who has worked that stack before.
01
Built inside the platforms brands try to win on
Most GEO consultancies come from SEO. mapou comes from ad tech and commerce media. Fifteen years inside the platforms brands compete on, not the agencies optimising for them. AI search is a marketplace problem, not a content problem. The shape is already familiar.
02
Measurement is the default, not the upsell
Closed-loop sales measurement was the day job. Vendor frameworks tying brand advertising to retailer-side transactions. Multi-screen attribution across linear, streaming, and digital. The biggest gap in GEO right now is connecting AI visibility to revenue, and the muscle was built years before mapou existed.
03
Retail media is the layer underneath AI shopping
Brands already spend against retail media networks for off-site demand. AI shopping is the next layer of that same stack. When an assistant cites your brand, the economics look a lot like a retail media buy with a different interface, and that buying motion is the one we have run before.
Founded by Arvin Nundloll. Previously Director of Strategy and Business Development at Comcast Advertising, with prior roles at NBCUniversal, Amazon, and DIRECTV. MBA, William & Mary. Based in New York.
Read the long versionThe difference a citation makes
When a buyer asks ChatGPT or Perplexity for a recommendation, one brand wins. The rest are invisible. GEO determines which side you're on.
Illustrative examples. GEO outcomes depend on category, brand baseline, and execution. The highlighted brand in each "After" scenario represents a client whose entity architecture we rebuilt.
Six services, built for consumer brands
From a two-week AI visibility audit to full retail-media-aligned GEO programs. Each service is scoped to a concrete deliverable. Retailers and agencies welcome too.
01
AI Visibility Audit
Benchmark your brand's current presence in AI answers across ChatGPT, Perplexity, Gemini, Claude, and Grok. Category-level share of voice, prompt-by-prompt gaps, competitor citations, and the actions that will close them.
02
Catalog & Citation Architecture
Structure product data, PDPs, and the entity graph behind your brand so AI systems cite you as the authoritative answer when shoppers ask for the best product in your category.
03
Attribution & Measurement
Most brands can't yet connect an AI citation to a basket. We build the attribution pipeline that links AI-sourced discovery to downstream revenue, so you can measure what GEO earns and optimise from there.
04
AI Commerce & Retail Media
Plug your brand into ChatGPT Shopping, Perplexity Shopping, and the retail media networks underneath them. The same playbook used to scale Amazon, Instacart, and connected TV, applied to the next layer of the commerce stack.
05
First-Party Data for Brands
Most brands are still running on third-party data that's already half-gone. We map your first-party gaps, prep the catalog, and stand up the infrastructure AI-native attribution and retail media activation actually require.
06
Agency Partner Program
White-label GEO for agencies and consultancies serving consumer brands. We deliver AI visibility diagnostics, citation strategy, and measurement infrastructure under your brand.
AI Revenue Calculator
Estimate your AI visibility opportunity
Most brands currently earn around 5% of what AI search could send them. Set your targets below to see what a higher Share of Voice is worth. Numbers are illustrative, not a forecast.
Baseline assumption: AI currently drives ~5% of search-influenced revenue for most brands. Move the sliders to model your own targets.
Monthly AI-influenced revenue
Estimated uplift vs today
+300%
Additional revenue
$15K/mo