mapou.ai
Free check
GEO & AI Revenue Calculator

See what your AI search opportunity is actually worth.

Adjust the sliders below to model the revenue impact of improving your Share of Voice in AI search. All figures are illustrative, not forecasts.

Want your actual numbers instead? Run a free AI visibility check

Inputs

Adjust the four levers.

$200K
$10K$2M
5%
0%40%

Industry avg for unconfigured brands: ~5%. Run an audit to get your real figure.

25%
6%65%
3%
1%10%

Scales revenue proportionally vs the 3% industry baseline. Higher intent = higher multiplier.

Estimated uplift

+400%

AI-influenced revenue vs current position

Today / month

$10K

Target / month

$50K

Monthly lift

$40K

Annual lift

$480K

Revenue comparison
Today (5% SOV)$10K/mo
Target (25% SOV)$50K/mo

Illustrative model only. Actual results depend on category, brand baseline, and execution.

Comparison

SEO vs GEO: the key differences.

The key differences in how each works, and why the same tactics don't transfer.

Dimension
Traditional SEO
Generative Engine Optimisation (GEO)
Primary output
Ranked links on SERP
Brand cited in AI answer
Traffic type
Click → visit
Zero-click impression or direct intent click
Ranking signal
Backlinks, on-page SEO, PageRank
Entity authority, citation frequency, structured data
Content format
Long-form articles, meta tags
Structured FAQs, entity schemas, conversation-ready content
Measurement
Impressions, clicks, rankings
AI Share of Voice, citation rate, prompt-level attribution
Time to impact
3-6 months minimum
Weeks for citation, months for full SOV shift
Paid acceleration
Google Ads on SERPs
Retail media AI placements, ChatGPT Shopping
Key risk
Algorithm update
Being absent when AI answers your category queries
Questions

Frequently asked.

Common questions about the calculator, GEO, and AI Share of Voice.

What is GEO (Generative Engine Optimization)?

GEO is the practice of optimizing a brand's content, entity authority, and structured data so that generative AI engines like ChatGPT, Perplexity, Gemini, Claude, and Grok cite the brand when users ask buyer-intent questions. Unlike SEO, success is measured by citation rate and AI Share of Voice, not blue-link rankings.

How is AI Share of Voice calculated?

AI Share of Voice is the percentage of relevant buyer-intent prompts in a category where an AI engine cites or recommends a given brand. mapou tracks this across five engines (ChatGPT, Perplexity, Gemini, Claude, Grok) over a fixed 20-prompt taxonomy per segment.

What inputs does the calculator use?

Three: estimated monthly category-relevant AI search volume, your current AI Share of Voice (the percentage of those prompts where you are cited), and your conversion rate to revenue. The output is an illustrative range, not a forecast.

Why are the calculator's numbers illustrative, not forecasts?

The calculator uses industry-wide benchmarks for AI search volume and citation-to-conversion rates. Your real numbers depend on category, brand, and engine mix. The free AI visibility check at mapou.ai/check measures your actual citation rate against real prompts on four AI engines.

How long does it take to improve AI Share of Voice?

Initial citation movement is typically observable in weeks once entity, schema, and content fixes are deployed. A full Share of Voice shift, where a brand becomes a default recommendation in a category, usually takes 3 to 6 months and depends on engine cadence and competitor activity.

From estimate to real number

Stop modeling. Start measuring.

The calculator uses industry-wide benchmarks. The free check runs your actual brand against real prompts on four AI engines, then a custom mapou Visibility Index report turns that baseline into a 90-day plan.

Run a free checkSee the research