mapou Visibility Index Panel
The MVIP. 740 brands AI search is making decisions about.
Every brand below is on the panel. ChatGPT, Perplexity, Gemini, Claude, and Grok are running through a fixed 20-prompt buyer-intent battery against each one, every month. The score is the mapou Visibility Index, 0 to 100, weighted across four buyer-intent phases. Brands not on the panel are either unmeasured or AI is recommending against them. Full methodology.
On the panel
740
Brands tracked
Default choice
20
MVI 75+
Repeat use
74
MVI 50–74
First encounter
134
MVI 25–49
Not yet cited
512
MVI 0–24
Don't see your brand? Run a free AI visibility check to see which engines are citing you, where the gaps are, and how to get on the panel.
Airlines
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Delta | delta.com | 65 | Stage 2 · Repeat use |  |
| 2 | Southwest Airlines | southwest.com | 62 | Stage 2 · Repeat use |  |
| 3 | American Airlines | aa.com | 44 | Stage 1 · First encounter |  |
| 4 | United Airlines | united.com | 36 | Stage 1 · First encounter |  |
| 5 | JetBlue | jetblue.com | 35 | Stage 1 · First encounter |  |
| 6 | Alaska Airlines | alaskaair.com | 28 | Stage 1 · First encounter |  |
| 7 | Spirit | spirit.com | 25 | Stage 1 · First encounter |  |
| 8 | Frontier | flyfrontier.com | 23 | Pre-stage · Not yet cited |  |
| 9 | Singapore Airlines | singaporeair.com | 13 | Pre-stage · Not yet cited |  |
| 10 | Qatar Airways | qatarairways.com | 10 | Pre-stage · Not yet cited |  |
| 11 | Emirates | emirates.com | 9 | Pre-stage · Not yet cited |  |
| 12 | Lufthansa | lufthansa.com | 9 | Pre-stage · Not yet cited |  |
| 13 | Allegiant | allegiantair.com | 7 | Pre-stage · Not yet cited |  |
| 14 | Breeze Airways | flybreeze.com | 5 | Pre-stage · Not yet cited |  |
| 15 | British Airways | britishairways.com | 5 | Pre-stage · Not yet cited |  |
| 16 | Avelo Airlines | aveloair.com | 3 | Pre-stage · Not yet cited |  |
| 17 | Cathay Pacific | cathaypacific.com | 3 | Pre-stage · Not yet cited |  |
| 18 | Air Canada | aircanada.com | 3 | Pre-stage · Not yet cited |  |
| 19 | ANA | ana.co.jp | 3 | Pre-stage · Not yet cited |  |
| 20 | Hawaiian Airlines | hawaiianairlines.com | 0 | Pre-stage · Not yet cited |  |
Athleisure & active lifestyle
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Lululemon | lululemon.com | 77 | Stage 3 · Default choice |  |
| 2 | Athleta | athleta.com | 40 | Stage 1 · First encounter |  |
| 3 | Alo Yoga | aloyoga.com | 40 | Stage 1 · First encounter |  |
| 4 | Girlfriend Collective | girlfriend.com | 31 | Stage 1 · First encounter |  |
| 5 | Outdoor Voices | outdoorvoices.com | 27 | Stage 1 · First encounter |  |
| 6 | Vuori | vuoriclothing.com | 23 | Pre-stage · Not yet cited |  |
| 7 | On Running | on.com | 9 | Pre-stage · Not yet cited |  |
| 8 | Beyond Yoga | beyondyoga.com | 6 | Pre-stage · Not yet cited |  |
| 9 | Fabletics | fabletics.com | 6 | Pre-stage · Not yet cited |  |
| 10 | Rhone | rhone.com | 4 | Pre-stage · Not yet cited |  |
| 11 | Sweaty Betty | sweatybetty.com | 3 | Pre-stage · Not yet cited |  |
| 12 | Bandier | bandier.com | 2 | Pre-stage · Not yet cited |  |
| 13 | Spiritual Gangster | spiritualgangster.com | 2 | Pre-stage · Not yet cited |  |
| 14 | Set Active | setactive.co | 1 | Pre-stage · Not yet cited |  |
| 15 | Public Rec | publicrec.com | 1 | Pre-stage · Not yet cited |  |
| 16 | Tracksmith | tracksmith.com | 1 | Pre-stage · Not yet cited |  |
| 17 | Ten Thousand | tenthousand.cc | 1 | Pre-stage · Not yet cited |  |
| 18 | Carbon38 | carbon38.com | 1 | Pre-stage · Not yet cited |  |
| 19 | Mack Weldon | mackweldon.com | 0 | Pre-stage · Not yet cited |  |
| 20 | Tasc Performance | tascperformance.com | 0 | Pre-stage · Not yet cited |  |
Audio (headphones, earbuds, speakers)
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Sony | sony.com | 68 | Stage 2 · Repeat use |  |
| 2 | Apple AirPods | apple.com/airpods | 58 | Stage 2 · Repeat use |  |
| 3 | Bose | bose.com | 54 | Stage 2 · Repeat use |  |
| 4 | Anker Soundcore | soundcore.com | 35 | Stage 1 · First encounter |  |
| 5 | Sennheiser | sennheiser.com | 34 | Stage 1 · First encounter |  |
| 6 | Beats | beatsbydre.com | 9 | Pre-stage · Not yet cited |  |
| 7 | JBL | jbl.com | 9 | Pre-stage · Not yet cited |  |
| 8 | Skullcandy | skullcandy.com | 6 | Pre-stage · Not yet cited |  |
| 9 | Bowers & Wilkins | bowerswilkins.com | 3 | Pre-stage · Not yet cited |  |
| 10 | Sonos | sonos.com | 2 | Pre-stage · Not yet cited |  |
| 11 | Focal | focal.com | 2 | Pre-stage · Not yet cited |  |
| 12 | Audio-Technica | audio-technica.com | 2 | Pre-stage · Not yet cited |  |
| 13 | Shure | shure.com | 1 | Pre-stage · Not yet cited |  |
| 14 | Beyerdynamic | beyerdynamic.com | 1 | Pre-stage · Not yet cited |  |
| 15 | Bang & Olufsen | bang-olufsen.com | 0 | Pre-stage · Not yet cited |  |
| 16 | Klipsch | klipsch.com | 0 | Pre-stage · Not yet cited |  |
| 17 | Marshall | marshallheadphones.com | 0 | Pre-stage · Not yet cited |  |
| 18 | KEF | kef.com | 0 | Pre-stage · Not yet cited |  |
| 19 | Master & Dynamic | masterdynamic.com | 0 | Pre-stage · Not yet cited |  |
| 20 | Devialet | devialet.com | 0 | Pre-stage · Not yet cited |  |
Banking
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Ally Bank | ally.com | 76 | Stage 3 · Default choice |  |
| 2 | Chase | chase.com | 45 | Stage 1 · First encounter |  |
| 3 | Capital One | capitalone.com | 41 | Stage 1 · First encounter |  |
| 4 | Discover Bank | discover.com | 36 | Stage 1 · First encounter |  |
| 5 | Goldman Sachs | goldmansachs.com | 34 | Stage 1 · First encounter |  |
| 6 | Marcus by Goldman Sachs | marcus.com | 34 | Stage 1 · First encounter |  |
| 7 | Bank of America | bankofamerica.com | 32 | Stage 1 · First encounter |  |
| 8 | Wells Fargo | wellsfargo.com | 13 | Pre-stage · Not yet cited |  |
| 9 | Axos Bank | axosbank.com | 9 | Pre-stage · Not yet cited |  |
| 10 | Aspiration | aspiration.com | 6 | Pre-stage · Not yet cited |  |
| 11 | Citi | citi.com | 5 | Pre-stage · Not yet cited |  |
| 12 | U.S. Bank | usbank.com | 4 | Pre-stage · Not yet cited |  |
| 13 | Amalgamated Bank | amalgamatedbank.com | 4 | Pre-stage · Not yet cited |  |
| 14 | Navy Federal Credit Union | navyfederal.org | 4 | Pre-stage · Not yet cited |  |
| 15 | PNC Bank | pnc.com | 3 | Pre-stage · Not yet cited |  |
| 16 | Alliant Credit Union | alliantcreditunion.com | 3 | Pre-stage · Not yet cited |  |
| 17 | TD Bank | td.com | 1 | Pre-stage · Not yet cited |  |
| 18 | USAA Bank | usaa.com | 1 | Pre-stage · Not yet cited |  |
| 19 | Truist | truist.com | 0 | Pre-stage · Not yet cited |  |
| 20 | PenFed Credit Union | penfed.org | 0 | Pre-stage · Not yet cited |  |
Credit cards
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Chase | chase.com | 77 | Stage 3 · Default choice | |
| 2 | American Express | americanexpress.com | 76 | Stage 3 · Default choice |  |
| 3 | Chase Sapphire | chase.com/sapphire | 71 | Stage 2 · Repeat use |  |
| 4 | Capital One | capitalone.com | 55 | Stage 2 · Repeat use | |
| 5 | Citi | citi.com | 30 | Stage 1 · First encounter | |
| 6 | Discover | discover.com | 27 | Stage 1 · First encounter |  |
| 7 | Wells Fargo | wellsfargo.com | 10 | Pre-stage · Not yet cited | |
| 8 | Bank of America | bankofamerica.com | 8 | Pre-stage · Not yet cited | |
| 9 | Bilt Rewards | biltrewards.com | 3 | Pre-stage · Not yet cited |  |
| 10 | Upgrade Card | upgrade.com | 3 | Pre-stage · Not yet cited |  |
| 11 | Brex Card | brex.com | 2 | Pre-stage · Not yet cited |  |
| 12 | Aspiration Zero | aspiration.com | 2 | Pre-stage · Not yet cited |  |
| 13 | Apple | apple.com | 1 | Pre-stage · Not yet cited |  |
| 14 | Comenity Capital Bank | comenity.net | 1 | Pre-stage · Not yet cited |  |
| 15 | Petal | petalcard.com | 1 | Pre-stage · Not yet cited |  |
| 16 | X1 Card | x1card.com | 1 | Pre-stage · Not yet cited |  |
| 17 | U.S. Bank | usbank.com | 0 | Pre-stage · Not yet cited | |
| 18 | Synchrony | synchrony.com | 0 | Pre-stage · Not yet cited |  |
| 19 | Barclays US | barclaycardus.com | 0 | Pre-stage · Not yet cited |  |
| 20 | Mission Lane | missionlane.com | 0 | Pre-stage · Not yet cited |  |
Cruise lines
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Royal Caribbean | royalcaribbean.com | 64 | Stage 2 · Repeat use |  |
| 2 | Disney Cruise Line | disneycruise.disney.go.com | 57 | Stage 2 · Repeat use |  |
| 3 | Carnival | carnival.com | 53 | Stage 2 · Repeat use |  |
| 4 | Celebrity Cruises | celebritycruises.com | 35 | Stage 1 · First encounter |  |
| 5 | Norwegian Cruise Line | ncl.com | 34 | Stage 1 · First encounter |  |
| 6 | Holland America | hollandamerica.com | 19 | Pre-stage · Not yet cited |  |
| 7 | Hurtigruten | hurtigruten.com | 17 | Pre-stage · Not yet cited |  |
| 8 | Lindblad Expeditions | expeditions.com | 17 | Pre-stage · Not yet cited |  |
| 9 | Seabourn | seabourn.com | 12 | Pre-stage · Not yet cited |  |
| 10 | Princess Cruises | princess.com | 11 | Pre-stage · Not yet cited |  |
| 11 | Viking | vikingcruises.com | 10 | Pre-stage · Not yet cited |  |
| 12 | Regent Seven Seas | rssc.com | 10 | Pre-stage · Not yet cited |  |
| 13 | MSC Cruises | msccruisesusa.com | 7 | Pre-stage · Not yet cited |  |
| 14 | Silversea | silversea.com | 7 | Pre-stage · Not yet cited |  |
| 15 | Oceania Cruises | oceaniacruises.com | 5 | Pre-stage · Not yet cited |  |
| 16 | Explora Journeys | explorajourneys.com | 5 | Pre-stage · Not yet cited |  |
| 17 | Virgin Voyages | virginvoyages.com | 4 | Pre-stage · Not yet cited |  |
| 18 | Ponant | ponant.com | 2 | Pre-stage · Not yet cited |  |
| 19 | Cunard | cunard.com | 2 | Pre-stage · Not yet cited |  |
| 20 | Crystal Cruises | crystalcruises.com | 2 | Pre-stage · Not yet cited |  |
Fintech & neobanks
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Chime | chime.com | 60 | Stage 2 · Repeat use |  |
| 2 | Revolut | revolut.com | 46 | Stage 1 · First encounter |  |
| 3 | N26 | n26.com | 28 | Stage 1 · First encounter |  |
| 4 | YNAB | ynab.com | 27 | Stage 1 · First encounter |  |
| 5 | SoFi | sofi.com | 26 | Stage 1 · First encounter |  |
| 6 | Mint | mint.intuit.com | 25 | Stage 1 · First encounter |  |
| 7 | Cash App | cash.app | 21 | Pre-stage · Not yet cited |  |
| 8 | Wise | wise.com | 18 | Pre-stage · Not yet cited |  |
| 9 | Monzo | monzo.com | 12 | Pre-stage · Not yet cited |  |
| 10 | Venmo | venmo.com | 9 | Pre-stage · Not yet cited |  |
| 11 | PayPal | paypal.com | 9 | Pre-stage · Not yet cited |  |
| 12 | Current | current.com | 7 | Pre-stage · Not yet cited |  |
| 13 | Varo | varomoney.com | 6 | Pre-stage · Not yet cited |  |
| 14 | Mercury | mercury.com | 5 | Pre-stage · Not yet cited |  |
| 15 | Brex | brex.com | 5 | Pre-stage · Not yet cited |  |
| 16 | Zelle | zellepay.com | 5 | Pre-stage · Not yet cited |  |
| 17 | Stripe | stripe.com | 5 | Pre-stage · Not yet cited |  |
| 18 | Klarna | klarna.com | 4 | Pre-stage · Not yet cited |  |
| 19 | Plaid | plaid.com | 2 | Pre-stage · Not yet cited |  |
| 20 | Affirm | affirm.com | 2 | Pre-stage · Not yet cited |  |
Fragrance
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Chanel | chanel.com | 55 | Stage 2 · Repeat use |  |
| 2 | Dior | dior.com | 48 | Stage 1 · First encounter |  |
| 3 | Tom Ford | tomford.com | 46 | Stage 1 · First encounter |  |
| 4 | Creed | creedfragrances.com | 35 | Stage 1 · First encounter |  |
| 5 | Byredo | byredo.com | 33 | Stage 1 · First encounter |  |
| 6 | Le Labo | lelabofragrances.com | 23 | Pre-stage · Not yet cited |  |
| 7 | Yves Saint Laurent | yslbeauty.com | 22 | Pre-stage · Not yet cited |  |
| 8 | Maison Francis Kurkdjian | franciskurkdjian.com | 15 | Pre-stage · Not yet cited |  |
| 9 | Jo Malone | jomalone.com | 15 | Pre-stage · Not yet cited |  |
| 10 | Acqua di Parma | acquadiparma.com | 14 | Pre-stage · Not yet cited |  |
| 11 | Maison Margiela Replica | maisonmargiela-fragrances.com | 14 | Pre-stage · Not yet cited |  |
| 12 | Parfums de Marly | parfums-de-marly.com | 14 | Pre-stage · Not yet cited |  |
| 13 | Diptyque | diptyqueparis.com | 13 | Pre-stage · Not yet cited |  |
| 14 | Amouage | amouage.com | 13 | Pre-stage · Not yet cited |  |
| 15 | Frederic Malle | fredericmalle.com | 8 | Pre-stage · Not yet cited |  |
| 16 | Marc Jacobs Daisy | marcjacobs.com | 4 | Pre-stage · Not yet cited |  |
| 17 | Versace | versace.com | 4 | Pre-stage · Not yet cited |  |
| 18 | Xerjoff | xerjoff.com | 4 | Pre-stage · Not yet cited |  |
| 19 | Kilian Paris | kilianparis.com | 4 | Pre-stage · Not yet cited |  |
| 20 | Aerin | aerin.com | 1 | Pre-stage · Not yet cited |  |
Haircare
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Olaplex | olaplex.com | 61 | Stage 2 · Repeat use |  |
| 2 | Briogeo | briogeohair.com | 37 | Stage 1 · First encounter |  |
| 3 | SheaMoisture | sheamoisture.com | 35 | Stage 1 · First encounter |  |
| 4 | Kérastase | kerastase-usa.com | 30 | Stage 1 · First encounter |  |
| 5 | K18 | k18hair.com | 22 | Pre-stage · Not yet cited |  |
| 6 | Redken | redken.com | 20 | Pre-stage · Not yet cited |  |
| 7 | Moroccanoil | moroccanoil.com | 20 | Pre-stage · Not yet cited |  |
| 8 | Bumble and Bumble | bumbleandbumble.com | 19 | Pre-stage · Not yet cited |  |
| 9 | Aveda | aveda.com | 16 | Pre-stage · Not yet cited |  |
| 10 | Oribe | oribe.com | 12 | Pre-stage · Not yet cited |  |
| 11 | Living Proof | livingproof.com | 10 | Pre-stage · Not yet cited |  |
| 12 | Amika | loveamika.com | 5 | Pre-stage · Not yet cited |  |
| 13 | Function of Beauty | functionofbeauty.com | 5 | Pre-stage · Not yet cited |  |
| 14 | Ouai | theouai.com | 4 | Pre-stage · Not yet cited |  |
| 15 | Prose | prose.com | 4 | Pre-stage · Not yet cited |  |
| 16 | Color Wow | colorwowhair.com | 2 | Pre-stage · Not yet cited |  |
| 17 | Davines | davines.com | 1 | Pre-stage · Not yet cited |  |
| 18 | Christophe Robin | christophe-robin.com | 1 | Pre-stage · Not yet cited |  |
| 19 | Hairstory | hairstory.com | 1 | Pre-stage · Not yet cited |  |
| 20 | R+Co | randco.com | 0 | Pre-stage · Not yet cited |  |
Health insurance
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Blue Cross Blue Shield | bcbs.com | 77 | Stage 3 · Default choice |  |
| 2 | UnitedHealthcare | uhc.com | 70 | Stage 2 · Repeat use |  |
| 3 | Aetna | aetna.com | 52 | Stage 2 · Repeat use |  |
| 4 | Cigna | cigna.com | 46 | Stage 1 · First encounter |  |
| 5 | Kaiser Permanente | kaiserpermanente.org | 44 | Stage 1 · First encounter |  |
| 6 | Humana | humana.com | 30 | Stage 1 · First encounter |  |
| 7 | Anthem | anthem.com | 27 | Stage 1 · First encounter |  |
| 8 | Oscar Health | hioscar.com | 21 | Pre-stage · Not yet cited |  |
| 9 | Molina Healthcare | molinahealthcare.com | 11 | Pre-stage · Not yet cited |  |
| 10 | Independence Blue Cross | ibx.com | 7 | Pre-stage · Not yet cited |  |
| 11 | Health Net | healthnet.com | 6 | Pre-stage · Not yet cited |  |
| 12 | Centene | centene.com | 5 | Pre-stage · Not yet cited |  |
| 13 | Bright Health | brighthealthcare.com | 4 | Pre-stage · Not yet cited |  |
| 14 | Wellcare | wellcare.com | 4 | Pre-stage · Not yet cited |  |
| 15 | Highmark | highmark.com | 2 | Pre-stage · Not yet cited |  |
| 16 | Clover Health | cloverhealth.com | 1 | Pre-stage · Not yet cited |  |
| 17 | CareFirst | carefirst.com | 1 | Pre-stage · Not yet cited |  |
| 18 | Devoted Health | devoted.com | 0 | Pre-stage · Not yet cited |  |
| 19 | Alignment Healthcare | alignmenthealth.com | 0 | Pre-stage · Not yet cited |  |
| 20 | MVP Health Care | mvphealthcare.com | 0 | Pre-stage · Not yet cited |  |
Home improvement retailers
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Home Depot | homedepot.com | 79 | Stage 3 · Default choice |  |
| 2 | Lowe's | lowes.com | 74 | Stage 2 · Repeat use |  |
| 3 | Ace Hardware | acehardware.com | 38 | Stage 1 · First encounter |  |
| 4 | Menards | menards.com | 31 | Stage 1 · First encounter |  |
| 5 | Wayfair | wayfair.com | 21 | Pre-stage · Not yet cited |  |
| 6 | Harbor Freight Tools | harborfreight.com | 8 | Pre-stage · Not yet cited |  |
| 7 | True Value | truevalue.com | 6 | Pre-stage · Not yet cited |  |
| 8 | Tractor Supply | tractorsupply.com | 6 | Pre-stage · Not yet cited |  |
| 9 | At Home | athome.com | 4 | Pre-stage · Not yet cited |  |
| 10 | Big Lots | biglots.com | 4 | Pre-stage · Not yet cited |  |
| 11 | IKEA | ikea.com | 3 | Pre-stage · Not yet cited |  |
| 12 | Floor & Decor | flooranddecor.com | 2 | Pre-stage · Not yet cited |  |
| 13 | Build.com | build.com | 2 | Pre-stage · Not yet cited |  |
| 14 | LL Flooring | llflooring.com | 1 | Pre-stage · Not yet cited |  |
| 15 | Restoration Hardware | rh.com | 1 | Pre-stage · Not yet cited |  |
| 16 | West Elm | westelm.com | 1 | Pre-stage · Not yet cited |  |
| 17 | Costco | costco.com | 0 | Pre-stage · Not yet cited |  |
| 18 | Northern Tool | northerntool.com | 0 | Pre-stage · Not yet cited |  |
| 19 | World Market | worldmarket.com | 0 | Pre-stage · Not yet cited |  |
| 20 | Five Below | fivebelow.com | 0 | Pre-stage · Not yet cited |  |
Home services
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Roto-Rooter | rotorooter.com | 17 | Pre-stage · Not yet cited |  |
| 2 | Orkin | orkin.com | 17 | Pre-stage · Not yet cited |  |
| 3 | TruGreen | trugreen.com | 17 | Pre-stage · Not yet cited |  |
| 4 | Terminix | terminix.com | 15 | Pre-stage · Not yet cited |  |
| 5 | Merry Maids | merrymaids.com | 14 | Pre-stage · Not yet cited |  |
| 6 | Angi | angi.com | 12 | Pre-stage · Not yet cited |  |
| 7 | HomeAdvisor | homeadvisor.com | 12 | Pre-stage · Not yet cited |  |
| 8 | TaskRabbit | taskrabbit.com | 12 | Pre-stage · Not yet cited |  |
| 9 | ServiceMaster | servicemaster.com | 10 | Pre-stage · Not yet cited |  |
| 10 | Servpro | servpro.com | 9 | Pre-stage · Not yet cited |  |
| 11 | Mr. Handyman | mrhandyman.com | 8 | Pre-stage · Not yet cited |  |
| 12 | Molly Maid | mollymaid.com | 8 | Pre-stage · Not yet cited |  |
| 13 | Aire Serv | aireserv.com | 5 | Pre-stage · Not yet cited |  |
| 14 | Benjamin Franklin Plumbing | benjaminfranklinplumbing.com | 4 | Pre-stage · Not yet cited |  |
| 15 | ARS/Rescue Rooter | ars.com | 3 | Pre-stage · Not yet cited |  |
| 16 | Stanley Steemer | stanleysteemer.com | 3 | Pre-stage · Not yet cited |  |
| 17 | One Hour Heating & Air Conditioning | onehourheatandair.com | 2 | Pre-stage · Not yet cited |  |
| 18 | Thumbtack | thumbtack.com | 1 | Pre-stage · Not yet cited |  |
| 19 | 1-800-GOT-JUNK | 1800gotjunk.com | 1 | Pre-stage · Not yet cited |  |
| 20 | Mister Sparky | mistersparky.com | 1 | Pre-stage · Not yet cited |  |
Hotels
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Marriott | marriott.com | 55 | Stage 2 · Repeat use |  |
| 2 | Hilton | hilton.com | 50 | Stage 2 · Repeat use |  |
| 3 | Hyatt | hyatt.com | 44 | Stage 1 · First encounter |  |
| 4 | Ritz-Carlton | ritzcarlton.com | 36 | Stage 1 · First encounter |  |
| 5 | Four Seasons | fourseasons.com | 35 | Stage 1 · First encounter |  |
| 6 | IHG | ihg.com | 21 | Pre-stage · Not yet cited |  |
| 7 | Best Western | bestwestern.com | 10 | Pre-stage · Not yet cited |  |
| 8 | Aman | aman.com | 10 | Pre-stage · Not yet cited |  |
| 9 | St. Regis | marriott.com/st-regis | 10 | Pre-stage · Not yet cited |  |
| 10 | Waldorf Astoria | waldorfastoria.com | 10 | Pre-stage · Not yet cited |  |
| 11 | Rosewood | rosewoodhotels.com | 9 | Pre-stage · Not yet cited |  |
| 12 | Club Med | clubmed.com | 9 | Pre-stage · Not yet cited |  |
| 13 | Mandarin Oriental | mandarinoriental.com | 7 | Pre-stage · Not yet cited |  |
| 14 | Six Senses | sixsenses.com | 6 | Pre-stage · Not yet cited |  |
| 15 | Accor | accor.com | 6 | Pre-stage · Not yet cited |  |
| 16 | W Hotels | marriott.com/w-hotels | 6 | Pre-stage · Not yet cited |  |
| 17 | Sandals Resorts | sandals.com | 6 | Pre-stage · Not yet cited |  |
| 18 | Choice Hotels | choicehotels.com | 4 | Pre-stage · Not yet cited |  |
| 19 | Motel 6 | motel6.com | 3 | Pre-stage · Not yet cited |  |
| 20 | Wyndham | wyndhamhotels.com | 2 | Pre-stage · Not yet cited |  |
Investing & wealth
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Fidelity | fidelity.com | 59 | Stage 2 · Repeat use |  |
| 2 | Charles Schwab | schwab.com | 43 | Stage 1 · First encounter |  |
| 3 | Vanguard | vanguard.com | 37 | Stage 1 · First encounter |  |
| 4 | Robinhood | robinhood.com | 35 | Stage 1 · First encounter |  |
| 5 | Wealthfront | wealthfront.com | 33 | Stage 1 · First encounter |  |
| 6 | Betterment | betterment.com | 31 | Stage 1 · First encounter |  |
| 7 | Interactive Brokers | interactivebrokers.com | 20 | Pre-stage · Not yet cited |  |
| 8 | Acorns | acorns.com | 18 | Pre-stage · Not yet cited |  |
| 9 | Wealthsimple | wealthsimple.com | 17 | Pre-stage · Not yet cited |  |
| 10 | E*TRADE | etrade.com | 11 | Pre-stage · Not yet cited |  |
| 11 | Webull | webull.com | 11 | Pre-stage · Not yet cited |  |
| 12 | M1 Finance | m1.com | 10 | Pre-stage · Not yet cited |  |
| 13 | SoFi | sofi.com | 8 | Pre-stage · Not yet cited | |
| 14 | eToro | etoro.com | 8 | Pre-stage · Not yet cited |  |
| 15 | Merrill Edge | merrilledge.com | 7 | Pre-stage · Not yet cited |  |
| 16 | Coinbase | coinbase.com | 7 | Pre-stage · Not yet cited |  |
| 17 | Public | public.com | 5 | Pre-stage · Not yet cited |  |
| 18 | Empower | empower.com | 4 | Pre-stage · Not yet cited |  |
| 19 | Ellevest | ellevest.com | 4 | Pre-stage · Not yet cited |  |
| 20 | Stash | stash.com | 3 | Pre-stage · Not yet cited |  |
Kids' fashion
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Old Navy Kids | oldnavy.com | 60 | Stage 2 · Repeat use |  |
| 2 | Hanna Andersson | hannaandersson.com | 60 | Stage 2 · Repeat use |  |
| 3 | Mini Boden | bodenusa.com | 53 | Stage 2 · Repeat use |  |
| 4 | H&M Kids | hm.com | 49 | Stage 1 · First encounter |  |
| 5 | Gap Kids | gap.com | 48 | Stage 1 · First encounter |  |
| 6 | Carter's | carters.com | 46 | Stage 1 · First encounter |  |
| 7 | Mini Rodini | minirodini.com | 39 | Stage 1 · First encounter |  |
| 8 | Tea Collection | teacollection.com | 31 | Stage 1 · First encounter |  |
| 9 | Bonpoint | bonpoint.com | 28 | Stage 1 · First encounter |  |
| 10 | Burberry Kids | burberry.com | 28 | Stage 1 · First encounter |  |
| 11 | Primary | primary.com | 26 | Stage 1 · First encounter |  |
| 12 | Janie and Jack | janieandjack.com | 20 | Pre-stage · Not yet cited |  |
| 13 | Zara Kids | zara.com | 15 | Pre-stage · Not yet cited |  |
| 14 | Crewcuts | jcrew.com | 12 | Pre-stage · Not yet cited |  |
| 15 | The Children's Place | childrensplace.com | 11 | Pre-stage · Not yet cited |  |
| 16 | OshKosh B'gosh | oshkosh.com | 10 | Pre-stage · Not yet cited |  |
| 17 | Petit Bateau | petit-bateau.com | 9 | Pre-stage · Not yet cited |  |
| 18 | Caramel | caramel-shop.co.uk | 1 | Pre-stage · Not yet cited |  |
| 19 | Polarn O. Pyret | polarnopyret.com | 1 | Pre-stage · Not yet cited |  |
| 20 | Tucker + Tate | nordstrom.com | 0 | Pre-stage · Not yet cited |  |
Laptops
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Lenovo | lenovo.com | 72 | Stage 2 · Repeat use |  |
| 2 | Dell | dell.com | 63 | Stage 2 · Repeat use |  |
| 3 | Apple Mac | apple.com/mac | 60 | Stage 2 · Repeat use |  |
| 4 | ASUS | asus.com | 58 | Stage 2 · Repeat use |  |
| 5 | HP | hp.com | 47 | Stage 1 · First encounter |  |
| 6 | Acer | acer.com | 27 | Stage 1 · First encounter |  |
| 7 | Razer | razer.com | 17 | Pre-stage · Not yet cited |  |
| 8 | MSI | msi.com | 14 | Pre-stage · Not yet cited |  |
| 9 | Framework | frame.work | 9 | Pre-stage · Not yet cited |  |
| 10 | Microsoft Surface | microsoft.com/surface | 6 | Pre-stage · Not yet cited |  |
| 11 | Alienware | alienware.com | 4 | Pre-stage · Not yet cited |  |
| 12 | Samsung Galaxy Book | samsung.com/us/computing | 2 | Pre-stage · Not yet cited |  |
| 13 | System76 | system76.com | 2 | Pre-stage · Not yet cited |  |
| 14 | LG Gram | lg.com | 1 | Pre-stage · Not yet cited |  |
| 15 | Origin PC | originpc.com | 1 | Pre-stage · Not yet cited |  |
| 16 | Vaio | vaio.com | 0 | Pre-stage · Not yet cited |  |
| 17 | Gigabyte AORUS | gigabyte.com | 0 | Pre-stage · Not yet cited |  |
| 18 | Maingear | maingear.com | 0 | Pre-stage · Not yet cited |  |
| 19 | Eluktronics | eluktronics.com | 0 | Pre-stage · Not yet cited |  |
| 20 | Tuxedo Computers | tuxedocomputers.com | 0 | Pre-stage · Not yet cited |  |
Life insurance
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Northwestern Mutual | northwesternmutual.com | 56 | Stage 2 · Repeat use |  |
| 2 | MassMutual | massmutual.com | 54 | Stage 2 · Repeat use |  |
| 3 | Haven Life | havenlife.com | 46 | Stage 1 · First encounter |  |
| 4 | New York Life | newyorklife.com | 38 | Stage 1 · First encounter |  |
| 5 | State Farm Life | statefarm.com | 34 | Stage 1 · First encounter |  |
| 6 | Guardian Life | guardianlife.com | 33 | Stage 1 · First encounter |  |
| 7 | Ethos | ethoslife.com | 28 | Stage 1 · First encounter |  |
| 8 | Ladder | ladderlife.com | 27 | Stage 1 · First encounter |  |
| 9 | Prudential | prudential.com | 26 | Stage 1 · First encounter |  |
| 10 | Banner Life | lgamerica.com | 25 | Stage 1 · First encounter |  |
| 11 | Pacific Life | pacificlife.com | 18 | Pre-stage · Not yet cited |  |
| 12 | Transamerica | transamerica.com | 16 | Pre-stage · Not yet cited |  |
| 13 | Mutual of Omaha | mutualofomaha.com | 11 | Pre-stage · Not yet cited |  |
| 14 | Bestow | bestow.com | 11 | Pre-stage · Not yet cited |  |
| 15 | Lincoln Financial | lincolnfinancial.com | 9 | Pre-stage · Not yet cited |  |
| 16 | AIG Life | aig.com | 5 | Pre-stage · Not yet cited |  |
| 17 | Allianz Life | allianzlife.com | 5 | Pre-stage · Not yet cited |  |
| 18 | John Hancock | johnhancock.com | 4 | Pre-stage · Not yet cited |  |
| 19 | Globe Life | globelifeinsurance.com | 3 | Pre-stage · Not yet cited |  |
| 20 | Brighthouse Financial | brighthousefinancial.com | 1 | Pre-stage · Not yet cited |  |
Luxury & EV OEMs
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Tesla | tesla.com | 77 | Stage 3 · Default choice |  |
| 2 | BMW | bmwusa.com | 77 | Stage 3 · Default choice |  |
| 3 | Porsche | porsche.com | 69 | Stage 2 · Repeat use |  |
| 4 | Mercedes-Benz | mbusa.com | 68 | Stage 2 · Repeat use |  |
| 5 | Lucid Motors | lucidmotors.com | 61 | Stage 2 · Repeat use |  |
| 6 | Audi | audi.com | 49 | Stage 1 · First encounter |  |
| 7 | Lexus | lexus.com | 26 | Stage 1 · First encounter |  |
| 8 | Polestar | polestar.com | 20 | Pre-stage · Not yet cited |  |
| 9 | Rivian | rivian.com | 19 | Pre-stage · Not yet cited |  |
| 10 | Genesis | genesis.com | 18 | Pre-stage · Not yet cited |  |
| 11 | Cadillac | cadillac.com | 14 | Pre-stage · Not yet cited |  |
| 12 | Volvo | volvocars.com | 11 | Pre-stage · Not yet cited |  |
| 13 | Acura | acura.com | 8 | Pre-stage · Not yet cited |  |
| 14 | Jaguar | jaguarusa.com | 6 | Pre-stage · Not yet cited |  |
| 15 | Bentley | bentleymotors.com | 6 | Pre-stage · Not yet cited |  |
| 16 | Land Rover | landroverusa.com | 3 | Pre-stage · Not yet cited |  |
| 17 | Alfa Romeo | alfaromeousa.com | 2 | Pre-stage · Not yet cited |  |
| 18 | Aston Martin | astonmartin.com | 2 | Pre-stage · Not yet cited |  |
| 19 | Infiniti | infinitiusa.com | 1 | Pre-stage · Not yet cited |  |
| 20 | Maserati | maserati.com | 1 | Pre-stage · Not yet cited |  |
Luxury goods
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Louis Vuitton | louisvuitton.com | 73 | Stage 2 · Repeat use |  |
| 2 | Chanel | chanel.com | 65 | Stage 2 · Repeat use | |
| 3 | Hermès | hermes.com | 63 | Stage 2 · Repeat use |  |
| 4 | Gucci | gucci.com | 45 | Stage 1 · First encounter |  |
| 5 | Prada | prada.com | 39 | Stage 1 · First encounter |  |
| 6 | Bottega Veneta | bottegaveneta.com | 33 | Stage 1 · First encounter |  |
| 7 | Dior | dior.com | 24 | Pre-stage · Not yet cited | |
| 8 | Coach | coach.com | 22 | Pre-stage · Not yet cited |  |
| 9 | Fendi | fendi.com | 16 | Pre-stage · Not yet cited |  |
| 10 | Celine | celine.com | 16 | Pre-stage · Not yet cited |  |
| 11 | Saint Laurent | ysl.com | 14 | Pre-stage · Not yet cited |  |
| 12 | Cartier | cartier.com | 11 | Pre-stage · Not yet cited |  |
| 13 | Rolex | rolex.com | 9 | Pre-stage · Not yet cited |  |
| 14 | Patek Philippe | patek.com | 9 | Pre-stage · Not yet cited |  |
| 15 | Tiffany & Co. | tiffany.com | 8 | Pre-stage · Not yet cited |  |
| 16 | The RealReal | therealreal.com | 8 | Pre-stage · Not yet cited |  |
| 17 | Audemars Piguet | audemarspiguet.com | 7 | Pre-stage · Not yet cited |  |
| 18 | Vestiaire Collective | vestiairecollective.com | 7 | Pre-stage · Not yet cited |  |
| 19 | Loewe | loewe.com | 6 | Pre-stage · Not yet cited |  |
| 20 | Van Cleef & Arpels | vancleefarpels.com | 5 | Pre-stage · Not yet cited |  |
| 21 | Fashionphile | fashionphile.com | 5 | Pre-stage · Not yet cited |  |
| 22 | Net-a-Porter | net-a-porter.com | 5 | Pre-stage · Not yet cited |  |
| 23 | Bulgari | bulgari.com | 5 | Pre-stage · Not yet cited |  |
| 24 | Brunello Cucinelli | brunellocucinelli.com | 4 | Pre-stage · Not yet cited |  |
| 25 | Balenciaga | balenciaga.com | 4 | Pre-stage · Not yet cited |  |
| 26 | Stella McCartney | stellamccartney.com | 4 | Pre-stage · Not yet cited |  |
| 27 | Loro Piana | loropiana.com | 3 | Pre-stage · Not yet cited |  |
| 28 | Burberry | burberry.com | 3 | Pre-stage · Not yet cited |  |
| 29 | Goyard | goyard.com | 3 | Pre-stage · Not yet cited |  |
| 30 | Valentino | valentino.com | 2 | Pre-stage · Not yet cited |  |
| 31 | Alaïa | maison-alaia.com | 2 | Pre-stage · Not yet cited |  |
| 32 | Givenchy | givenchy.com | 1 | Pre-stage · Not yet cited |  |
| 33 | Boucheron | boucheron.com | 1 | Pre-stage · Not yet cited |  |
| 34 | Matches Fashion | matchesfashion.com | 1 | Pre-stage · Not yet cited |  |
| 35 | SSENSE | ssense.com | 1 | Pre-stage · Not yet cited |  |
| 36 | Versace | versace.com | 0 | Pre-stage · Not yet cited | |
| 37 | Buccellati | buccellati.com | 0 | Pre-stage · Not yet cited |  |
| 38 | Mikimoto | mikimotoamerica.com | 0 | Pre-stage · Not yet cited |  |
| 39 | Mr Porter | mrporter.com | 0 | Pre-stage · Not yet cited |  |
| 40 | Lanvin | lanvin.com | 0 | Pre-stage · Not yet cited |  |
Luxury watches
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Rolex | rolex.com | 70 | Stage 2 · Repeat use | |
| 2 | Patek Philippe | patek.com | 67 | Stage 2 · Repeat use | |
| 3 | Omega | omegawatches.com | 66 | Stage 2 · Repeat use |  |
| 4 | Audemars Piguet | audemarspiguet.com | 58 | Stage 2 · Repeat use | |
| 5 | Vacheron Constantin | vacheron-constantin.com | 36 | Stage 1 · First encounter |  |
| 6 | Tudor | tudorwatch.com | 29 | Stage 1 · First encounter |  |
| 7 | IWC | iwc.com | 22 | Pre-stage · Not yet cited |  |
| 8 | TAG Heuer | tagheuer.com | 22 | Pre-stage · Not yet cited |  |
| 9 | Breitling | breitling.com | 20 | Pre-stage · Not yet cited |  |
| 10 | A. Lange & Söhne | alange-soehne.com | 20 | Pre-stage · Not yet cited |  |
| 11 | Cartier | cartier.com | 19 | Pre-stage · Not yet cited | |
| 12 | Jaeger-LeCoultre | jaeger-lecoultre.com | 15 | Pre-stage · Not yet cited |  |
| 13 | Longines | longines.com | 13 | Pre-stage · Not yet cited |  |
| 14 | Grand Seiko | grand-seiko.com | 11 | Pre-stage · Not yet cited |  |
| 15 | F.P. Journe | fpjourne.com | 10 | Pre-stage · Not yet cited |  |
| 16 | Zenith | zenith-watches.com | 9 | Pre-stage · Not yet cited |  |
| 17 | Oris | oris.ch | 8 | Pre-stage · Not yet cited |  |
| 18 | Panerai | panerai.com | 7 | Pre-stage · Not yet cited |  |
| 19 | Richard Mille | richardmille.com | 5 | Pre-stage · Not yet cited |  |
| 20 | Hublot | hublot.com | 1 | Pre-stage · Not yet cited |  |
Makeup
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Maybelline | maybelline.com | 48 | Stage 1 · First encounter |  |
| 2 | MAC Cosmetics | maccosmetics.com | 45 | Stage 1 · First encounter |  |
| 3 | Fenty Beauty | fentybeauty.com | 40 | Stage 1 · First encounter |  |
| 4 | NARS | narscosmetics.com | 37 | Stage 1 · First encounter |  |
| 5 | Estée Lauder | esteelauder.com | 35 | Stage 1 · First encounter |  |
| 6 | Charlotte Tilbury | charlottetilbury.com | 31 | Stage 1 · First encounter |  |
| 7 | Urban Decay | urbandecay.com | 28 | Stage 1 · First encounter |  |
| 8 | L'Oréal | lorealparis.com | 28 | Stage 1 · First encounter |  |
| 9 | Anastasia Beverly Hills | anastasiabeverlyhills.com | 18 | Pre-stage · Not yet cited |  |
| 10 | Revlon | revlon.com | 16 | Pre-stage · Not yet cited |  |
| 11 | e.l.f. Cosmetics | elfcosmetics.com | 15 | Pre-stage · Not yet cited |  |
| 12 | Dior | dior.com | 11 | Pre-stage · Not yet cited | |
| 13 | Wet n Wild | wetnwildbeauty.com | 10 | Pre-stage · Not yet cited |  |
| 14 | Rare Beauty | rarebeauty.com | 9 | Pre-stage · Not yet cited |  |
| 15 | Ilia | iliabeauty.com | 8 | Pre-stage · Not yet cited |  |
| 16 | NYX Cosmetics | nyxcosmetics.com | 8 | Pre-stage · Not yet cited |  |
| 17 | Too Faced | toofaced.com | 8 | Pre-stage · Not yet cited |  |
| 18 | Pat McGrath Labs | patmcgrath.com | 6 | Pre-stage · Not yet cited |  |
| 19 | Kosas | kosas.com | 2 | Pre-stage · Not yet cited |  |
| 20 | RMS Beauty | rmsbeauty.com | 2 | Pre-stage · Not yet cited |  |
Mass-market OEMs
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Toyota | toyota.com | 87 | Stage 3 · Default choice |  |
| 2 | Honda | honda.com | 84 | Stage 3 · Default choice |  |
| 3 | Hyundai | hyundai.com | 66 | Stage 2 · Repeat use |  |
| 4 | Ford | ford.com | 54 | Stage 2 · Repeat use |  |
| 5 | Kia | kia.com | 50 | Stage 2 · Repeat use |  |
| 6 | Chevrolet | chevrolet.com | 32 | Stage 1 · First encounter |  |
| 7 | Mazda | mazdausa.com | 26 | Stage 1 · First encounter |  |
| 8 | Subaru | subaru.com | 25 | Stage 1 · First encounter |  |
| 9 | Ram | ramtrucks.com | 17 | Pre-stage · Not yet cited |  |
| 10 | Nissan | nissanusa.com | 11 | Pre-stage · Not yet cited |  |
| 11 | Chrysler | chrysler.com | 6 | Pre-stage · Not yet cited |  |
| 12 | Volkswagen | vw.com | 5 | Pre-stage · Not yet cited |  |
| 13 | GMC | gmc.com | 3 | Pre-stage · Not yet cited |  |
| 14 | Jeep | jeep.com | 2 | Pre-stage · Not yet cited |  |
| 15 | Dodge | dodge.com | 2 | Pre-stage · Not yet cited |  |
| 16 | Fiat | fiatusa.com | 2 | Pre-stage · Not yet cited |  |
| 17 | Mini | miniusa.com | 2 | Pre-stage · Not yet cited |  |
| 18 | Buick | buick.com | 1 | Pre-stage · Not yet cited |  |
| 19 | Mitsubishi | mitsubishicars.com | 1 | Pre-stage · Not yet cited |  |
| 20 | Lincoln | lincoln.com | 1 | Pre-stage · Not yet cited |  |
Men's fashion
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | J.Crew | jcrew.com | 53 | Stage 2 · Repeat use |  |
| 2 | Uniqlo | uniqlo.com | 53 | Stage 2 · Repeat use |  |
| 3 | Lululemon | lululemon.com | 50 | Stage 2 · Repeat use | |
| 4 | Banana Republic | bananarepublic.com | 43 | Stage 1 · First encounter |  |
| 5 | Bonobos | bonobos.com | 42 | Stage 1 · First encounter |  |
| 6 | Brooks Brothers | brooksbrothers.com | 35 | Stage 1 · First encounter |  |
| 7 | Suitsupply | suitsupply.com | 30 | Stage 1 · First encounter |  |
| 8 | Ralph Lauren | ralphlauren.com | 29 | Stage 1 · First encounter |  |
| 9 | Brunello Cucinelli | brunellocucinelli.com | 24 | Pre-stage · Not yet cited | |
| 10 | Levi's | levi.com | 18 | Pre-stage · Not yet cited |  |
| 11 | Allbirds | allbirds.com | 17 | Pre-stage · Not yet cited |  |
| 12 | Patagonia | patagonia.com | 16 | Pre-stage · Not yet cited |  |
| 13 | Tom Ford | tomford.com | 16 | Pre-stage · Not yet cited | |
| 14 | Hugo Boss | hugoboss.com | 12 | Pre-stage · Not yet cited |  |
| 15 | Theory | theory.com | 9 | Pre-stage · Not yet cited |  |
| 16 | Carhartt | carhartt.com | 3 | Pre-stage · Not yet cited |  |
| 17 | Tommy Hilfiger | tommy.com | 1 | Pre-stage · Not yet cited |  |
| 18 | Calvin Klein | calvinklein.com | 0 | Pre-stage · Not yet cited |  |
| 19 | Vineyard Vines | vineyardvines.com | 0 | Pre-stage · Not yet cited |  |
| 20 | Faherty | fahertybrand.com | 0 | Pre-stage · Not yet cited |  |
Mortgages & home loans
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Rocket Mortgage | rocketmortgage.com | 80 | Stage 3 · Default choice |  |
| 2 | Chase | chase.com | 65 | Stage 2 · Repeat use | |
| 3 | Better | better.com | 55 | Stage 2 · Repeat use |  |
| 4 | Wells Fargo | wellsfargo.com | 53 | Stage 2 · Repeat use | |
| 5 | Bank of America Mortgage | bankofamerica.com/mortgage | 45 | Stage 1 · First encounter |  |
| 6 | loanDepot | loandepot.com | 33 | Stage 1 · First encounter |  |
| 7 | LendingTree | lendingtree.com | 25 | Stage 1 · First encounter |  |
| 8 | Guild Mortgage | guildmortgage.com | 20 | Pre-stage · Not yet cited |  |
| 9 | Veterans United | veteransunited.com | 17 | Pre-stage · Not yet cited |  |
| 10 | Navy Federal | navyfederal.org | 15 | Pre-stage · Not yet cited |  |
| 11 | Bankrate | bankrate.com | 15 | Pre-stage · Not yet cited |  |
| 12 | Guaranteed Rate | rate.com | 12 | Pre-stage · Not yet cited |  |
| 13 | PennyMac | pennymac.com | 10 | Pre-stage · Not yet cited |  |
| 14 | NerdWallet | nerdwallet.com | 7 | Pre-stage · Not yet cited |  |
| 15 | Fairway Independent Mortgage | fairwayindependentmc.com | 6 | Pre-stage · Not yet cited |  |
| 16 | United Wholesale Mortgage | uwm.com | 5 | Pre-stage · Not yet cited |  |
| 17 | New American Funding | newamericanfunding.com | 5 | Pre-stage · Not yet cited |  |
| 18 | AmeriSave | amerisave.com | 3 | Pre-stage · Not yet cited |  |
| 19 | Caliber Home Loans | caliberhomeloans.com | 3 | Pre-stage · Not yet cited |  |
| 20 | Mr. Cooper | mrcooper.com | 0 | Pre-stage · Not yet cited |  |
OTAs & travel booking
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Booking.com | booking.com | 56 | Stage 2 · Repeat use |  |
| 2 | Kayak | kayak.com | 53 | Stage 2 · Repeat use |  |
| 3 | Expedia | expedia.com | 52 | Stage 2 · Repeat use |  |
| 4 | Airbnb | airbnb.com | 49 | Stage 1 · First encounter |  |
| 5 | Google Flights | google.com/flights | 31 | Stage 1 · First encounter |  |
| 6 | Skyscanner | skyscanner.com | 31 | Stage 1 · First encounter |  |
| 7 | Vrbo | vrbo.com | 30 | Stage 1 · First encounter |  |
| 8 | Hotels.com | hotels.com | 19 | Pre-stage · Not yet cited |  |
| 9 | Tripadvisor | tripadvisor.com | 18 | Pre-stage · Not yet cited |  |
| 10 | Travelocity | travelocity.com | 10 | Pre-stage · Not yet cited |  |
| 11 | Hostelworld | hostelworld.com | 8 | Pre-stage · Not yet cited |  |
| 12 | Agoda | agoda.com | 7 | Pre-stage · Not yet cited |  |
| 13 | Costco Travel | costcotravel.com | 7 | Pre-stage · Not yet cited |  |
| 14 | Hopper | hopper.com | 6 | Pre-stage · Not yet cited |  |
| 15 | Orbitz | orbitz.com | 5 | Pre-stage · Not yet cited |  |
| 16 | Virtuoso | virtuoso.com | 5 | Pre-stage · Not yet cited |  |
| 17 | Priceline | priceline.com | 4 | Pre-stage · Not yet cited |  |
| 18 | Going | going.com | 3 | Pre-stage · Not yet cited |  |
| 19 | Trivago | trivago.com | 2 | Pre-stage · Not yet cited |  |
| 20 | Trip.com | trip.com | 2 | Pre-stage · Not yet cited |  |
Paint, fixtures & finishes
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Benjamin Moore | benjaminmoore.com | 84 | Stage 3 · Default choice |  |
| 2 | Sherwin-Williams | sherwin-williams.com | 77 | Stage 3 · Default choice |  |
| 3 | Behr | behr.com | 53 | Stage 2 · Repeat use |  |
| 4 | Shaw | shawfloors.com | 45 | Stage 1 · First encounter |  |
| 5 | Pella Windows | pella.com | 40 | Stage 1 · First encounter |  |
| 6 | Moen | moen.com | 39 | Stage 1 · First encounter |  |
| 7 | Andersen Windows | andersenwindows.com | 36 | Stage 1 · First encounter |  |
| 8 | Mohawk | mohawkflooring.com | 36 | Stage 1 · First encounter |  |
| 9 | Kohler | kohler.com | 35 | Stage 1 · First encounter |  |
| 10 | Delta Faucet | deltafaucet.com | 35 | Stage 1 · First encounter |  |
| 11 | Therma-Tru | thermatru.com | 27 | Stage 1 · First encounter |  |
| 12 | Valspar | valspar.com | 25 | Stage 1 · First encounter |  |
| 13 | Pergo | pergo.com | 23 | Pre-stage · Not yet cited |  |
| 14 | Jeld-Wen | jeld-wen.com | 22 | Pre-stage · Not yet cited |  |
| 15 | Marvin Windows | marvin.com | 18 | Pre-stage · Not yet cited |  |
| 16 | Farrow & Ball | farrow-ball.com | 9 | Pre-stage · Not yet cited |  |
| 17 | Brizo | brizo.com | 8 | Pre-stage · Not yet cited |  |
| 18 | PPG | ppg.com | 6 | Pre-stage · Not yet cited |  |
| 19 | Grohe | grohe.com | 5 | Pre-stage · Not yet cited |  |
| 20 | American Standard | americanstandard-us.com | 1 | Pre-stage · Not yet cited |  |
Property & casualty insurance
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | State Farm | statefarm.com | 81 | Stage 3 · Default choice |  |
| 2 | Progressive | progressive.com | 69 | Stage 2 · Repeat use |  |
| 3 | Allstate | allstate.com | 66 | Stage 2 · Repeat use |  |
| 4 | Geico | geico.com | 62 | Stage 2 · Repeat use |  |
| 5 | USAA | usaa.com | 39 | Stage 1 · First encounter |  |
| 6 | Liberty Mutual | libertymutual.com | 24 | Pre-stage · Not yet cited |  |
| 7 | Travelers | travelers.com | 23 | Pre-stage · Not yet cited |  |
| 8 | Chubb | chubb.com | 22 | Pre-stage · Not yet cited |  |
| 9 | Lemonade | lemonade.com | 20 | Pre-stage · Not yet cited |  |
| 10 | Nationwide | nationwide.com | 13 | Pre-stage · Not yet cited |  |
| 11 | Farmers | farmers.com | 10 | Pre-stage · Not yet cited |  |
| 12 | AIG | aig.com | 9 | Pre-stage · Not yet cited |  |
| 13 | American Family | amfam.com | 7 | Pre-stage · Not yet cited |  |
| 14 | The Hartford | thehartford.com | 7 | Pre-stage · Not yet cited |  |
| 15 | Root Insurance | joinroot.com | 7 | Pre-stage · Not yet cited |  |
| 16 | Erie Insurance | erieinsurance.com | 5 | Pre-stage · Not yet cited |  |
| 17 | Hippo | hippo.com | 5 | Pre-stage · Not yet cited |  |
| 18 | Auto-Owners | auto-owners.com | 3 | Pre-stage · Not yet cited |  |
| 19 | MetLife Auto & Home | metlife.com | 3 | Pre-stage · Not yet cited |  |
| 20 | AAA Insurance | ace.aaa.com | 2 | Pre-stage · Not yet cited |  |
Skincare
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | CeraVe | cerave.com | 68 | Stage 2 · Repeat use |  |
| 2 | La Roche-Posay | laroche-posay.us | 64 | Stage 2 · Repeat use |  |
| 3 | The Ordinary | theordinary.com | 57 | Stage 2 · Repeat use |  |
| 4 | Neutrogena | neutrogena.com | 39 | Stage 1 · First encounter |  |
| 5 | Paula's Choice | paulaschoice.com | 39 | Stage 1 · First encounter |  |
| 6 | SkinCeuticals | skinceuticals.com | 33 | Stage 1 · First encounter |  |
| 7 | La Mer | cremedelamer.com | 28 | Stage 1 · First encounter |  |
| 8 | EltaMD | eltamd.com | 27 | Stage 1 · First encounter |  |
| 9 | Drunk Elephant | drunkelephant.com | 23 | Pre-stage · Not yet cited |  |
| 10 | Cetaphil | cetaphil.com | 18 | Pre-stage · Not yet cited |  |
| 11 | Augustinus Bader | augustinusbader.com | 16 | Pre-stage · Not yet cited |  |
| 12 | Vanicream | vanicream.com | 16 | Pre-stage · Not yet cited |  |
| 13 | Aveeno | aveeno.com | 10 | Pre-stage · Not yet cited |  |
| 14 | Tatcha | tatcha.com | 9 | Pre-stage · Not yet cited |  |
| 15 | Olay | olay.com | 9 | Pre-stage · Not yet cited |  |
| 16 | Summer Fridays | summerfridays.com | 6 | Pre-stage · Not yet cited |  |
| 17 | Glow Recipe | glowrecipe.com | 5 | Pre-stage · Not yet cited |  |
| 18 | Glossier | glossier.com | 2 | Pre-stage · Not yet cited |  |
| 19 | Dr. Dennis Gross | drdennisgross.com | 1 | Pre-stage · Not yet cited |  |
| 20 | Rhode | rhodeskin.com | 0 | Pre-stage · Not yet cited |  |
Smart home & connected devices
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Google Nest | store.google.com/nest | 64 | Stage 2 · Repeat use |  |
| 2 | Philips Hue | philips-hue.com | 55 | Stage 2 · Repeat use |  |
| 3 | Amazon Alexa | alexa.amazon.com | 52 | Stage 2 · Repeat use |  |
| 4 | Apple HomeKit | apple.com/home | 34 | Stage 1 · First encounter |  |
| 5 | Ecobee | ecobee.com | 33 | Stage 1 · First encounter |  |
| 6 | Arlo | arlo.com | 22 | Pre-stage · Not yet cited |  |
| 7 | Wyze | wyze.com | 19 | Pre-stage · Not yet cited |  |
| 8 | Samsung SmartThings | smartthings.com | 18 | Pre-stage · Not yet cited |  |
| 9 | August | august.com | 18 | Pre-stage · Not yet cited |  |
| 10 | Nanoleaf | nanoleaf.me | 12 | Pre-stage · Not yet cited |  |
| 11 | iRobot | irobot.com | 10 | Pre-stage · Not yet cited |  |
| 12 | Roborock | roborock.com | 10 | Pre-stage · Not yet cited |  |
| 13 | Lutron | lutron.com | 9 | Pre-stage · Not yet cited |  |
| 14 | Logitech | logitech.com | 8 | Pre-stage · Not yet cited |  |
| 15 | Yale Home | yalehome.com | 8 | Pre-stage · Not yet cited |  |
| 16 | Aqara | aqara.com | 7 | Pre-stage · Not yet cited |  |
| 17 | Schlage | schlage.com | 6 | Pre-stage · Not yet cited |  |
| 18 | Eufy | eufy.com | 5 | Pre-stage · Not yet cited |  |
| 19 | SwitchBot | switch-bot.com | 2 | Pre-stage · Not yet cited |  |
| 20 | Govee | govee.com | 2 | Pre-stage · Not yet cited |  |
Smartphones
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Samsung | samsung.com | 76 | Stage 3 · Default choice |  |
| 2 | Apple | apple.com | 64 | Stage 2 · Repeat use | |
| 3 | Google Pixel | store.google.com | 64 | Stage 2 · Repeat use |  |
| 4 | ASUS ROG Phone | rog.asus.com | 37 | Stage 1 · First encounter |  |
| 5 | Motorola | motorola.com | 36 | Stage 1 · First encounter |  |
| 6 | OnePlus | oneplus.com | 35 | Stage 1 · First encounter |  |
| 7 | Xiaomi | mi.com | 22 | Pre-stage · Not yet cited |  |
| 8 | REDMAGIC | redmagic.gg | 9 | Pre-stage · Not yet cited |  |
| 9 | Nothing | nothing.tech | 8 | Pre-stage · Not yet cited |  |
| 10 | Sony Xperia | sony.com | 3 | Pre-stage · Not yet cited |  |
| 11 | Fairphone | fairphone.com | 3 | Pre-stage · Not yet cited |  |
| 12 | Nokia HMD | hmd.com | 2 | Pre-stage · Not yet cited |  |
| 13 | Realme | realme.com | 2 | Pre-stage · Not yet cited |  |
| 14 | Oppo | oppo.com | 2 | Pre-stage · Not yet cited |  |
| 15 | Honor | hihonor.com | 1 | Pre-stage · Not yet cited |  |
| 16 | Vivo | vivo.com | 1 | Pre-stage · Not yet cited |  |
| 17 | Huawei | huawei.com | 1 | Pre-stage · Not yet cited |  |
| 18 | Punkt | punkt.ch | 1 | Pre-stage · Not yet cited |  |
| 19 | Light Phone | thelightphone.com | 1 | Pre-stage · Not yet cited |  |
| 20 | Cat Phones | catphones.com | 0 | Pre-stage · Not yet cited |  |
Streetwear
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Supreme | supremenewyork.com | 55 | Stage 2 · Repeat use |  |
| 2 | BAPE | bape.com | 54 | Stage 2 · Repeat use |  |
| 3 | Stüssy | stussy.com | 45 | Stage 1 · First encounter |  |
| 4 | Off-White | off---white.com | 43 | Stage 1 · First encounter |  |
| 5 | Fear of God | fearofgod.com | 33 | Stage 1 · First encounter |  |
| 6 | Carhartt WIP | carhartt-wip.com | 27 | Stage 1 · First encounter |  |
| 7 | Comme des Garçons | comme-des-garcons.com | 26 | Stage 1 · First encounter |  |
| 8 | Corteiz | crtz.xyz | 19 | Pre-stage · Not yet cited |  |
| 9 | Palace | palaceskateboards.com | 18 | Pre-stage · Not yet cited |  |
| 10 | Aimé Leon Dore | aimeleondore.com | 16 | Pre-stage · Not yet cited |  |
| 11 | Stone Island | stoneisland.com | 14 | Pre-stage · Not yet cited |  |
| 12 | Kith | kith.com | 13 | Pre-stage · Not yet cited |  |
| 13 | Rhude | rhude.com | 7 | Pre-stage · Not yet cited |  |
| 14 | Vetements | vetementswebsite.com | 6 | Pre-stage · Not yet cited |  |
| 15 | Maison Margiela | maisonmargiela.com | 5 | Pre-stage · Not yet cited |  |
| 16 | A.P.C. | apc-us.com | 4 | Pre-stage · Not yet cited |  |
| 17 | Yeezy | yeezy.com | 4 | Pre-stage · Not yet cited |  |
| 18 | Patta | patta.nl | 4 | Pre-stage · Not yet cited |  |
| 19 | Acne Studios | acnestudios.com | 4 | Pre-stage · Not yet cited |  |
| 20 | Drew House | thehouseofdrew.com | 0 | Pre-stage · Not yet cited |  |
Tool & hardware brands
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | DeWalt | dewalt.com | 90 | Stage 3 · Default choice |  |
| 2 | Milwaukee Tool | milwaukeetool.com | 80 | Stage 3 · Default choice |  |
| 3 | Makita | makitatools.com | 77 | Stage 3 · Default choice |  |
| 4 | Bosch | boschtools.com | 58 | Stage 2 · Repeat use |  |
| 5 | Ryobi | ryobitools.com | 55 | Stage 2 · Repeat use |  |
| 6 | Festool | festoolusa.com | 27 | Stage 1 · First encounter |  |
| 7 | Black+Decker | blackanddecker.com | 25 | Stage 1 · First encounter |  |
| 8 | Craftsman | craftsman.com | 21 | Pre-stage · Not yet cited |  |
| 9 | Stanley Black & Decker | stanleyblackanddecker.com | 11 | Pre-stage · Not yet cited |  |
| 10 | Snap-on | snapon.com | 7 | Pre-stage · Not yet cited |  |
| 11 | Klein Tools | kleintools.com | 7 | Pre-stage · Not yet cited |  |
| 12 | Skil | skil.com | 6 | Pre-stage · Not yet cited |  |
| 13 | Husky | huskytools.com | 6 | Pre-stage · Not yet cited |  |
| 14 | Ridgid | ridgid.com | 5 | Pre-stage · Not yet cited |  |
| 15 | Hilti | hilti.com | 4 | Pre-stage · Not yet cited |  |
| 16 | Worx | worx.com | 3 | Pre-stage · Not yet cited |  |
| 17 | WEN | wenproducts.com | 2 | Pre-stage · Not yet cited |  |
| 18 | Dremel | dremel.com | 1 | Pre-stage · Not yet cited |  |
| 19 | Channellock | channellock.com | 1 | Pre-stage · Not yet cited |  |
| 20 | Knipex | knipex.com | 1 | Pre-stage · Not yet cited |  |
Toys
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | LEGO | lego.com | 52 | Stage 2 · Repeat use |  |
| 2 | Melissa & Doug | melissaanddoug.com | 40 | Stage 1 · First encounter |  |
| 3 | Magna-Tiles | magnatiles.com | 31 | Stage 1 · First encounter |  |
| 4 | Fisher-Price | fisher-price.com | 17 | Pre-stage · Not yet cited |  |
| 5 | Hot Wheels | hotwheels.com | 8 | Pre-stage · Not yet cited |  |
| 6 | VTech | vtechkids.com | 8 | Pre-stage · Not yet cited |  |
| 7 | Lovevery | lovevery.com | 8 | Pre-stage · Not yet cited |  |
| 8 | Funko | funko.com | 7 | Pre-stage · Not yet cited |  |
| 9 | Squishmallows | squishmallows.com | 7 | Pre-stage · Not yet cited |  |
| 10 | Mattel | mattel.com | 6 | Pre-stage · Not yet cited |  |
| 11 | Play-Doh | playdoh.com | 5 | Pre-stage · Not yet cited |  |
| 12 | LeapFrog | leapfrog.com | 5 | Pre-stage · Not yet cited |  |
| 13 | Tonies | tonies.com | 5 | Pre-stage · Not yet cited |  |
| 14 | Crayola | crayola.com | 4 | Pre-stage · Not yet cited |  |
| 15 | Hasbro | hasbro.com | 2 | Pre-stage · Not yet cited |  |
| 16 | KidKraft | kidkraft.com | 2 | Pre-stage · Not yet cited |  |
| 17 | Schleich | schleich-s.com | 2 | Pre-stage · Not yet cited |  |
| 18 | PlayMobil | playmobil.com | 1 | Pre-stage · Not yet cited |  |
| 19 | Lalo | meetlalo.com | 1 | Pre-stage · Not yet cited |  |
| 20 | American Girl | americangirl.com | 0 | Pre-stage · Not yet cited |  |
| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | LG | lg.com | 76 | Stage 3 · Default choice |  |
| 2 | Samsung | samsung.com | 74 | Stage 2 · Repeat use | |
| 3 | Sony | sony.com | 64 | Stage 2 · Repeat use | |
| 4 | TCL | tcl.com | 56 | Stage 2 · Repeat use |  |
| 5 | Hisense | hisense-usa.com | 30 | Stage 1 · First encounter |  |
| 6 | Roku TV | roku.com | 7 | Pre-stage · Not yet cited |  |
| 7 | Vizio | vizio.com | 4 | Pre-stage · Not yet cited |  |
| 8 | Panasonic | panasonic.com | 4 | Pre-stage · Not yet cited |  |
| 9 | Insignia | bestbuy.com/insignia | 4 | Pre-stage · Not yet cited |  |
| 10 | Toshiba | toshiba-tv.com | 3 | Pre-stage · Not yet cited |  |
| 11 | Philips | usa.philips.com | 2 | Pre-stage · Not yet cited |  |
| 12 | Element TV | elementelectronics.com | 2 | Pre-stage · Not yet cited |  |
| 13 | Sceptre | sceptre.com | 0 | Pre-stage · Not yet cited |  |
| 14 | Westinghouse TV | westinghouseelectronics.com | 0 | Pre-stage · Not yet cited |  |
| 15 | JVC | jvc.com | 0 | Pre-stage · Not yet cited |  |
| 16 | onn. | onnstore.com | 0 | Pre-stage · Not yet cited |  |
| 17 | Sansui | sansuielectronics.com | 0 | Pre-stage · Not yet cited |  |
| 18 | Skyworth | skyworth.com | 0 | Pre-stage · Not yet cited |  |
| 19 | Konka | konkaus.com | 0 | Pre-stage · Not yet cited |  |
| 20 | Caixun | caixunelectronics.com | 0 | Pre-stage · Not yet cited |  |
Used cars & auto retail
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | CarMax | carmax.com | 71 | Stage 2 · Repeat use |  |
| 2 | Carvana | carvana.com | 68 | Stage 2 · Repeat use |  |
| 3 | AutoTrader | autotrader.com | 46 | Stage 1 · First encounter |  |
| 4 | Vroom | vroom.com | 40 | Stage 1 · First encounter |  |
| 5 | CarGurus | cargurus.com | 34 | Stage 1 · First encounter |  |
| 6 | Cars.com | cars.com | 27 | Stage 1 · First encounter |  |
| 7 | AutoNation | autonation.com | 24 | Pre-stage · Not yet cited |  |
| 8 | Kelley Blue Book | kbb.com | 11 | Pre-stage · Not yet cited |  |
| 9 | TrueCar | truecar.com | 7 | Pre-stage · Not yet cited |  |
| 10 | Edmunds | edmunds.com | 7 | Pre-stage · Not yet cited |  |
| 11 | Cars & Bids | carsandbids.com | 7 | Pre-stage · Not yet cited |  |
| 12 | Enterprise Car Sales | enterprisecarsales.com | 6 | Pre-stage · Not yet cited |  |
| 13 | Hertz Car Sales | hertzcarsales.com | 5 | Pre-stage · Not yet cited |  |
| 14 | DriveTime | drivetime.com | 3 | Pre-stage · Not yet cited |  |
| 15 | EchoPark Automotive | echopark.com | 3 | Pre-stage · Not yet cited |  |
| 16 | Bring a Trailer | bringatrailer.com | 3 | Pre-stage · Not yet cited |  |
| 17 | Penske Automotive Group | penskeautomotive.com | 2 | Pre-stage · Not yet cited |  |
| 18 | Driveway | driveway.com | 1 | Pre-stage · Not yet cited |  |
| 19 | Group 1 Automotive | group1auto.com | 1 | Pre-stage · Not yet cited |  |
| 20 | Off Lease Only | offleaseonly.com | 0 | Pre-stage · Not yet cited |  |
Women's fashion
Full report →| Rank | Brand | Website | MVI | Tier | Badge |
|---|---|---|---|---|---|
| 1 | Everlane | everlane.com | 75 | Stage 3 · Default choice |  |
| 2 | Reformation | thereformation.com | 59 | Stage 2 · Repeat use |  |
| 3 | Lululemon | lululemon.com | 56 | Stage 2 · Repeat use | |
| 4 | H&M | hm.com | 42 | Stage 1 · First encounter |  |
| 5 | Madewell | madewell.com | 38 | Stage 1 · First encounter |  |
| 6 | Athleta | athleta.com | 36 | Stage 1 · First encounter | |
| 7 | Theory | theory.com | 32 | Stage 1 · First encounter | |
| 8 | Banana Republic | bananarepublic.com | 29 | Stage 1 · First encounter | |
| 9 | Cos | cosstores.com | 15 | Pre-stage · Not yet cited |  |
| 10 | Eileen Fisher | eileenfisher.com | 12 | Pre-stage · Not yet cited |  |
| 11 | Zara | zara.com | 10 | Pre-stage · Not yet cited |  |
| 12 | Aritzia | aritzia.com | 8 | Pre-stage · Not yet cited |  |
| 13 | Sezane | sezane.com | 7 | Pre-stage · Not yet cited |  |
| 14 | Free People | freepeople.com | 5 | Pre-stage · Not yet cited |  |
| 15 | Loft | loft.com | 5 | Pre-stage · Not yet cited |  |
| 16 | Anthropologie | anthropologie.com | 3 | Pre-stage · Not yet cited |  |
| 17 | Khaite | khaite.com | 3 | Pre-stage · Not yet cited |  |
| 18 | Veronica Beard | veronicabeard.com | 2 | Pre-stage · Not yet cited |  |
| 19 | SKIMS | skims.com | 1 | Pre-stage · Not yet cited |  |
| 20 | Tory Burch | toryburch.com | 1 | Pre-stage · Not yet cited |  |
Embed your MVIP badge
Tracked brands can drop a live SVG badge anywhere on their site. It refreshes monthly with the panel.
<a href="https://mapou.ai/research/mvip">
<img src="https://mapou.ai/research/mvip/[your-brand-slug]/badge.svg"
alt="mapou Visibility Index Panel" width="300" />
</a>Replace [your-brand-slug] with the slug shown next to your brand above.
Roster refreshes on the first of each month with the next monthly research run. Methodology · State of AI Search.
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