Panel report: emerging brands
AI cites 138 brands we don't track yet
Every monthly canonical run, AI engines name hundreds of brands beyond our 500-brand tracked panel. 138 of them cleared the threshold this month: mentioned in at least 3 prompts across at least 2 of 5 engines. Some are panel candidates for next cycle, some are direct-to-consumer challengers AI is starting to surface, and some are mainstream names AI keeps placing in categories where we track only specialty brands.
- Emerging brands surfaced
- 138
- Mentions in AI engine answers
- 17,339
- Segments with candidates
- 25 of 25
- Brands already on the panel
- 500
Refreshed with each monthly canonical run, before any human curation. How to read this list
Finding 1
Nike is the most-cited brand off the panel, with 974 mentions
Ranked by total mentions across every segment where the brand surfaced and was not on the tracked panel. 7 of the top 20 turned up in more than one segment.The "Found in" column links each candidate back to the segment report where it appeared.
| Rank | Brand | Mentions | Top engine count | Found in |
|---|---|---|---|---|
| 1 | Nike | 974 | 5 of 5 | athleisure, men's fashion |
| 2 | H&M | 861 | 5 of 5 | men's fashion |
| 3 | Everlane | 815 | 5 of 5 | men's fashion |
| 4 | Old Navy | 773 | 5 of 5 | athleisure, men's fashion, women's fashion |
| 5 | Patagonia | 702 | 5 of 5 | athleisure, women's fashion |
| 6 | Uniqlo | 603 | 5 of 5 | women's fashion |
| 7 | Adidas | 520 | 5 of 5 | athleisure, men's fashion |
| 8 | Chime | 518 | 5 of 5 | banking |
| 9 | Jabra | 421 | 5 of 5 | audio brands |
| 10 | Samsung | 383 | 4 of 5 | audio brands |
| 11 | Under Armour | 358 | 5 of 5 | athleisure, men's fashion |
| 12 | SoFi | 343 | 5 of 5 | banking, mortgages |
| 13 | Robinhood | 316 | 4 of 5 | fintech and neobanks |
| 14 | Ally Bank | 312 | 4 of 5 | fintech and neobanks, mortgages |
| 15 | Pantene | 294 | 4 of 5 | haircare |
| 16 | Girlfriend Collective | 280 | 5 of 5 | women's fashion |
| 17 | Alo Yoga | 275 | 5 of 5 | women's fashion |
| 18 | Gap | 245 | 5 of 5 | women's fashion |
| 19 | Cantu | 238 | 2 of 5 | haircare |
| 20 | OGX | 234 | 4 of 5 | haircare |
Source: mapou Panel canonical run, brands not on the tracked panel.
Finding 2
25 of 25 segments returned brands the panel does not cover yet
Per-segment top emerging brands, grouped under the parent industry. Categories with long lists have the most churn: many names AI treats as part of the conversation that we don't measure yet. Short or missing lists mean the panel already covers most of what AI cites.
Home Improvement
1 of 1 segments with candidates
| Brand | Mentions | Engines |
|---|---|---|
| Speed Queen | 166 | 5/5 |
| Gaggenau | 70 | 3/5 |
| Panasonic | 66 | 5/5 |
| LG SIGNATURE | 42 | 4/5 |
| Ninja | 34 | 5/5 |
| Liebherr | 30 | 3/5 |
Financial Services
6 of 6 segments with candidates
| Brand | Mentions | Engines |
|---|---|---|
| Chime | 518 | 5/5 |
| SoFi | 220 | 5/5 |
| SoFi Checking and Savings | 134 | 3/5 |
| American Express Personal Savings | 76 | 2/5 |
| Synchrony Bank | 64 | 4/5 |
| Current | 48 | 4/5 |
| Brand | Mentions | Engines |
|---|---|---|
| United Explorer Card | 28 | 4/5 |
| SoFi Credit Card | 27 | 3/5 |
| Target REDcard | 24 | 3/5 |
| Blue Cash Preferred | 15 | 3/5 |
| Southwest | 15 | 2/5 |
| United | 14 | 4/5 |
| Brand | Mentions | Engines |
|---|---|---|
| Robinhood | 316 | 4/5 |
| Ally Bank | 259 | 4/5 |
| Acorns | 217 | 4/5 |
| Aspiration | 111 | 4/5 |
| Wealthfront | 100 | 4/5 |
| Betterment | 66 | 4/5 |
| Brand | Mentions | Engines |
|---|---|---|
| Berkshire Hathaway | 115 | 3/5 |
| PURE Insurance | 58 | 4/5 |
| Cincinnati Insurance | 34 | 4/5 |
| Clearcover | 32 | 5/5 |
| AXA XL | 26 | 3/5 |
| Jetty | 21 | 2/5 |
| Brand | Mentions | Engines |
|---|---|---|
| TD Ameritrade | 89 | 4/5 |
| Addepar | 56 | 2/5 |
| Aspiration | 55 | 5/5 |
| Fundrise | 28 | 4/5 |
| Goldman Sachs Personal Financial Management | 20 | 2/5 |
| Yieldstreet | 17 | 4/5 |
| Brand | Mentions | Engines |
|---|---|---|
| SoFi | 123 | 5/5 |
| Amalgamated Bank | 76 | 5/5 |
| USAA | 58 | 4/5 |
| PenFed Credit Union | 56 | 3/5 |
| Ally Bank | 53 | 4/5 |
| Local Credit Unions | 47 | 3/5 |
Travel
3 of 3 segments with candidates
| Brand | Mentions | Engines |
|---|---|---|
| Kayak | 74 | 3/5 |
| Expedia | 66 | 3/5 |
| Google Flights | 36 | 3/5 |
| Skyscanner | 21 | 3/5 |
| Norse Atlantic Airways | 18 | 2/5 |
| JSX | 12 | 3/5 |
| Brand | Mentions | Engines |
|---|---|---|
| Expedia | 119 | 4/5 |
| Booking.com | 93 | 4/5 |
| Airbnb | 84 | 4/5 |
| Sheraton | 39 | 4/5 |
| Westin | 34 | 4/5 |
| Hampton Inn | 33 | 3/5 |
| Brand | Mentions | Engines |
|---|---|---|
| Abercrombie & Kent | 68 | 4/5 |
| Black Tomato | 47 | 4/5 |
| Delta | 37 | 4/5 |
| Luxury Escapes | 35 | 3/5 |
| Responsible Travel | 33 | 4/5 |
| Viator | 32 | 3/5 |
Automotive
2 of 2 segments with candidates
| Brand | Mentions | Engines |
|---|---|---|
| Hyundai | 135 | 5/5 |
| Ferrari | 100 | 4/5 |
| Chevrolet | 75 | 5/5 |
| Rolls-Royce | 68 | 3/5 |
| Toyota | 57 | 5/5 |
| Hyundai Ioniq 5 | 54 | 5/5 |
| Brand | Mentions | Engines |
|---|---|---|
| Lexus | 140 | 5/5 |
| Rivian | 71 | 5/5 |
| BMW | 57 | 5/5 |
| VinFast | 55 | 4/5 |
| BYD | 50 | 5/5 |
| Acura | 46 | 5/5 |
Beauty
4 of 4 segments with candidates
| Brand | Mentions | Engines |
|---|---|---|
| Calvin Klein | 159 | 3/5 |
| Gucci | 112 | 3/5 |
| Lancôme | 85 | 3/5 |
| Hermès | 83 | 4/5 |
| Givenchy | 78 | 2/5 |
| Dolce & Gabbana | 74 | 4/5 |
| Brand | Mentions | Engines |
|---|---|---|
| Pantene | 294 | 4/5 |
| Cantu | 238 | 2/5 |
| OGX | 234 | 4/5 |
| Head & Shoulders | 141 | 4/5 |
| Garnier Fructis | 131 | 4/5 |
| Pantene Pro-V | 127 | 2/5 |
| Brand | Mentions | Engines |
|---|---|---|
| Chanel | 81 | 4/5 |
| Glossier | 64 | 4/5 |
| ColourPop | 60 | 3/5 |
| Kjaer Weis | 45 | 3/5 |
| Tom Ford | 44 | 4/5 |
| Axiology | 40 | 3/5 |
| Brand | Mentions | Engines |
|---|---|---|
| Youth to the People | 86 | 4/5 |
| First Aid Beauty | 86 | 2/5 |
| SK-II | 75 | 4/5 |
| Herbivore Botanicals | 69 | 4/5 |
| Kiehl's | 68 | 3/5 |
| Estée Lauder | 64 | 4/5 |
Fashion
3 of 3 segments with candidates
| Brand | Mentions | Engines |
|---|---|---|
| Nike | 723 | 5/5 |
| Patagonia | 451 | 4/5 |
| Adidas | 328 | 5/5 |
| Under Armour | 203 | 4/5 |
| Old Navy | 173 | 4/5 |
| Allbirds | 160 | 2/5 |
| Brand | Mentions | Engines |
|---|---|---|
| H&M | 861 | 5/5 |
| Everlane | 815 | 5/5 |
| Nike | 251 | 5/5 |
| Adidas | 192 | 5/5 |
| Old Navy | 185 | 5/5 |
| Under Armour | 155 | 5/5 |
| Brand | Mentions | Engines |
|---|---|---|
| Uniqlo | 603 | 5/5 |
| Old Navy | 415 | 5/5 |
| Girlfriend Collective | 280 | 5/5 |
| Alo Yoga | 275 | 5/5 |
| Patagonia | 251 | 5/5 |
| Gap | 245 | 5/5 |
Consumer Electronics
4 of 4 segments with candidates
| Brand | Mentions | Engines |
|---|---|---|
| Jabra | 421 | 5/5 |
| Samsung | 383 | 4/5 |
| Nothing | 128 | 4/5 |
| Technics | 125 | 2/5 |
| EarFun | 94 | 3/5 |
| SoundPEATS | 75 | 3/5 |
| Brand | Mentions | Engines |
|---|---|---|
| HP Omen | 18 | 3/5 |
| XPS | 12 | 4/5 |
| ThinkPad X1 Carbon | 7 | 2/5 |
| ROG | 6 | 3/5 |
| Chromebook | 5 | 3/5 |
| Xiaomi | 5 | 2/5 |
| Brand | Mentions | Engines |
|---|---|---|
| TP-Link | 160 | 4/5 |
| Sonos | 101 | 4/5 |
| Home Assistant | 80 | 3/5 |
| Eve | 76 | 4/5 |
| TP-Link Kasa | 66 | 4/5 |
| SimpliSafe | 44 | 4/5 |
| Brand | Mentions | Engines |
|---|---|---|
| Google TV | 46 | 3/5 |
| Xiaomi | 25 | 3/5 |
| Amazon Fire TV | 24 | 3/5 |
| ASUS | 15 | 2/5 |
| Sonos | 12 | 3/5 |
| MSI | 3 | 2/5 |
Telecommunications
2 of 2 segments with candidates
| Brand | Mentions | Engines |
|---|---|---|
| Cisco Webex | 203 | 4/5 |
| Verizon Fios | 102 | 2/5 |
| Spectrum Enterprise | 75 | 3/5 |
| Grasshopper | 56 | 3/5 |
| Zendesk | 49 | 3/5 |
| Aircall | 49 | 2/5 |
| Brand | Mentions | Engines |
|---|---|---|
| HughesNet | 106 | 4/5 |
| Viasat | 105 | 4/5 |
| Starry | 41 | 2/5 |
| Quantum Fiber | 39 | 2/5 |
| Starry Internet | 38 | 2/5 |
| Sonic | 28 | 3/5 |
How we measured this
- What it is
- Brand names AI engines extracted from buyer-intent prompts in our 25-segment panel, filtered against the tracked panel and a generic-term denylist, and threshold-qualified: at least 3 mentions across at least 2 of 5 engines.
- What it is not
- A complete list: AI extraction is capped at 6 brand names per response. A leaderboard: it shows mentions and engine count, not Panel Scores. Editorially curated: the list is what the data returned, before any human review.
- How we use it
- A monthly review of the list informs panel additions for the next cycle. Paid clients can ask for specific candidate brands to be added to a custom panel. The list also documents how AI categorizes brands across our segments.
- Cited or mentioned
- A brand is cited when AI recommends it, and mentioned when it appears as context without a recommendation. This ranking counts both, because both add to AI search visibility.
AI already cites you. See where
Run a free check on your brand to see your position across the AI engines for the buyer prompts in your category, and who you compete with. If your brand is on the emerging list, the data is in your free report.