Panel discovery feed
Brands AI is citing that aren't yet on the panel.
Every monthly canonical run, AI engines cite hundreds of brand names beyond our 500-brand tracked panel. 138 of those names cleared the threshold of being mentioned in at least 3 prompts across at least 2 of 5 engines this month. Some are panel candidates that should be promoted next cycle. Some are direct-to-consumer challengers AI is starting to surface. Some are mainstream names AI consistently treats as part of categories where we deliberately track only specialty brands. How to read this list.
Emerging brands surfaced
138
Across 25 segments
Total mentions
17,339
From AI engine answers
Segments with candidates
25 of 25
Categories generating panel adds
Cadence
Monthly
Refreshed with each canonical run
Top 20 emerging brands across the panel.
Ranked by total mentions across every segment where the brand surfaced and was not on the tracked panel. The "Found in" column links each candidate back to the segment report where it appeared.
| Brand | Mentions | Top engine count | Found in |
|---|---|---|---|
| Nike | 974 | 5 of 5 | athleisure, men's fashion |
| H&M | 861 | 5 of 5 | men's fashion |
| Everlane | 815 | 5 of 5 | men's fashion |
| Old Navy | 773 | 5 of 5 | athleisure, men's fashion, women's fashion |
| Patagonia | 702 | 5 of 5 | athleisure, women's fashion |
| Uniqlo | 603 | 5 of 5 | women's fashion |
| Adidas | 520 | 5 of 5 | athleisure, men's fashion |
| Chime | 518 | 5 of 5 | banking |
| Jabra | 421 | 5 of 5 | audio brands |
| Samsung | 383 | 4 of 5 | audio brands |
| Under Armour | 358 | 5 of 5 | athleisure, men's fashion |
| SoFi | 343 | 5 of 5 | banking, mortgages |
| Robinhood | 316 | 4 of 5 | fintech and neobanks |
| Ally Bank | 312 | 4 of 5 | fintech and neobanks, mortgages |
| Pantene | 294 | 4 of 5 | haircare |
| Girlfriend Collective | 280 | 5 of 5 | women's fashion |
| Alo Yoga | 275 | 5 of 5 | women's fashion |
| Gap | 245 | 5 of 5 | women's fashion |
| Cantu | 238 | 2 of 5 | haircare |
| OGX | 234 | 4 of 5 | haircare |
By category.
Per-segment top emerging brands, grouped under the parent industry. Use this to find which categories have the highest churn (lots of names AI considers part of the conversation that aren't yet measured) versus which are mature (the panel covers most of what AI cites).
Home Improvement
1 of 1 segments returning emerging-brand candidates.
Financial Services
6 of 6 segments returning emerging-brand candidates.
Travel
3 of 3 segments returning emerging-brand candidates.
Automotive
2 of 2 segments returning emerging-brand candidates.
Beauty
4 of 4 segments returning emerging-brand candidates.
Fashion
3 of 3 segments returning emerging-brand candidates.
Consumer Electronics
4 of 4 segments returning emerging-brand candidates.
Audio (Headphones, Earbuds, Speakers)
Smart Home & Connected Devices
Telecommunications
2 of 2 segments returning emerging-brand candidates.
How to read this
Three things this list is and three things it is not.
What it is
- Brand names AI engines extracted from buyer-intent prompts in our 25-segment panel.
- Filtered against the tracked panel and a generic-term denylist.
- Threshold-qualified: at least 3 mentions across at least 2 of 5 engines.
What it is not
- A complete list. AI extraction is capped at 6 brand names per response.
- A leaderboard. Mentions and engine count, not MVI scores.
- Editorially curated. The list is what the data returned, before any human review.
How we use it
- Monthly review of the list informs panel additions for the next cycle.
- Paid clients can request specific candidate brands be added to a custom panel.
- The list itself documents how AI categorizes brands across our segments.
See your brand on this list?
AI is already citing you. Find out where, and who you compete with.
Run a free check on your brand to see your position across all 5 AI engines for the buyer prompts that matter in your category. If your brand is on the emerging list above, the data is in your free report.
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