Brand profile · mapou Visibility Index
Athleta on AI search.
Athleta is currently First encounter in athleisure with MVI 39 of 100. Tracked across 2 segments and 5 AI engines (ChatGPT, Gemini, Claude refreshed monthly; Perplexity, Grok quarterly).
Brand website: athleta.com
Per-segment scores.
women's fashion
athleisure
What's driving AI's recommendations
Top referring sources for Athleta
URLs Perplexity sonar retrieved when Athleta appeared in its answers. Optimizing for the domains AI engines retrieve from is how teams move citation rate up. Coverage is currently Perplexity-only (the engine with native citation exposure); Gemini and Grok grounding land when those engines are upgraded to grounded variants.
11 citations across 7 prompts · 1 segment
10 citations across 6 prompts · 1 segment
8 citations across 5 prompts · 1 segment
9 more sources reserved for paid customers
The full referring-source list, with per-engine breakdown, sample URLs, and trend over time, ships in app.mapou.ai for paid customers. Top 3 here is the public teaser.
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<a href="https://mapou.ai/research/brand/athleta">
<img src="https://mapou.ai/research/mvip/athleta/badge.svg"
alt="Athleta on the mapou Visibility Index" />
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