Brand profile on the mapou Panel
H&M on AI search
H&M is currently First encounter in women's fashion with Panel Score 42 of 100. Tracked across 1 segment and 5 AI engines (ChatGPT, Gemini and Claude refreshed monthly; Perplexity and Grok quarterly).
Brand website: hm.com
42
Best Panel Score, women's fashion
Per-segment scores
Engine columns: prompts where that engine cited H&M| Segment | Panel Score | Stage | ChatGPT | Perplexity | Gemini | Claude | Grok |
|---|---|---|---|---|---|---|---|
| Women's Fashion | 42 | Stage 1, First encounter | 8/20 | 4/20 | 4/20 | 10/20 | 13/20 |
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<a href="https://mapou.ai/research/brand/h-m">
<img src="https://mapou.ai/research/mvip/h-m/badge.svg"
alt="H&M on the mapou Panel" />
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