Brand profile · mapou Visibility Index
Better on AI search.
Better is currently Repeat use in mortgages with MVI 55 of 100. Tracked across 1 segment and 5 AI engines (ChatGPT, Gemini, Claude refreshed monthly; Perplexity, Grok quarterly).
Brand website: better.com
Per-segment scores.
mortgages
55MVI / 100
Stage 2 · Repeat useCHA
12/20
PER
6/20
GEM
8/20
CLA
14/20
GRO
12/20
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