Estée Lauder
MVI
35
Conglomerate portfolio
Estée Lauder
2 tracked brands across 1 segment on the mapou Visibility Index. Aggregate MVI 16 across the portfolio, measured across ChatGPT, Gemini, and Claude monthly; Perplexity and Grok quarterly. Strongest: Le Labo (MVI 23 in fragrance).
Aggregate MVI
16
Tracked brands
2
Segments
1
Default choice / Repeat use
0 / 0
Brands in the portfolio
Stage 1
Le Labo
MVI
23
Frederic Malle
MVI
8
For Estée Lauder's portfolio team
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Persona-Tuned MVI per brand, weighted by your actual buyer mix. Cross-engine spread analysis (which brand swings most across the 5 AI engines). Sub-brand cannibalization detection. M&A intelligence on target portfolios. Trend lines per portfolio over time.