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Conglomerate leaderboard

How holding companies show up in AI search.

We rolled up tracked brand MVI scores to their corporate parents. The leaderboard below ranks holding companies by mean MVI across every tracked brand they own. A conglomerate's aggregate score reflects how AI engines collectively recommend its portfolio, not just its strongest sub-brand.

36 conglomerates with ≥2 tracked brands on the panelIndependent brands excluded from the leaderboardWhat is MVI? →
1

JPMorgan Chase & Co.

4 tracked brands · 3 segments · top: Chase (MVI 77)

Chase · Chase · Chase Sapphire · Chase

Mean MVI

65

2

Signify

2 tracked brands · 1 segment · top: Philips Hue (MVI 55)

Philips Hue · LIFX

Mean MVI

55

3

J.Crew Group, Inc.

2 tracked brands · 2 segments · top: J.Crew (MVI 53)

J.Crew · Madewell

Mean MVI

46

4

BMW AG

2 tracked brands · 2 segments · top: BMW (MVI 77)

Mini · BMW

Mean MVI

40

5

Sub-Zero Group, Inc.

2 tracked brands · 1 segment · top: Sub-Zero (MVI 43)

Sub-Zero · Wolf

Mean MVI

39

6

Fast Retailing

3 tracked brands · 2 segments · top: Uniqlo (MVI 61)

Uniqlo · Theory · Theory

Mean MVI

35

7

Apple

3 tracked brands · 2 segments · top: Apple AirPods (MVI 58)

Apple AirPods · Beats · Apple HomeKit

Mean MVI

34

8

Hyundai Motor Company

2 tracked brands · 2 segments · top: Kia (MVI 50)

Kia · Genesis

Mean MVI

34

9

Gap Inc.

5 tracked brands · 3 segments · top: Athleta (MVI 39)

Gap · Banana Republic · Banana Republic · Athleta · Athleta

Mean MVI

32

10

Volkswagen AG

4 tracked brands · 2 segments · top: Porsche (MVI 69)

Volkswagen · Audi · Porsche · Bentley

Mean MVI

32

11

Discover Financial Services

2 tracked brands · 2 segments · top: Discover Bank (MVI 36)

Discover Bank · Discover

Mean MVI

32

12

L'Oréal

11 tracked brands · 3 segments · top: CeraVe (MVI 68)

CeraVe · Glow Recipe · La Roche-Posay · SkinCeuticals · Maybelline · +6 more

Mean MVI

31

13

Amazon

2 tracked brands · 1 segment · top: Amazon Alexa (MVI 52)

Amazon Alexa · iRobot

Mean MVI

31

14

Booking Holdings

4 tracked brands · 1 segment · top: Booking.com (MVI 56)

Booking.com · Kayak · Priceline · Agoda

Mean MVI

30

15

Shiseido

2 tracked brands · 2 segments · top: NARS (MVI 37)

Drunk Elephant · NARS

Mean MVI

30

16

Estée Lauder Companies

8 tracked brands · 5 segments · top: Tom Ford (MVI 46)

La Mer · Clinique · MAC Cosmetics · Too Faced · Tom Ford · +3 more

Mean MVI

27

17

Wells Fargo & Company

3 tracked brands · 3 segments · top: Wells Fargo (MVI 53)

Wells Fargo · Wells Fargo · Wells Fargo

Mean MVI

25

18

Johnson & Johnson

2 tracked brands · 1 segment · top: Neutrogena (MVI 39)

Neutrogena · Aveeno

Mean MVI

25

19

Whirlpool Corporation

4 tracked brands · 1 segment · top: KitchenAid (MVI 45)

Maytag · Amana · KitchenAid · JennAir

Mean MVI

24

20

Walmart

2 tracked brands · 2 segments · top: Bonobos (MVI 47)

onn. · Bonobos

Mean MVI

24

21

Bank of America

4 tracked brands · 4 segments · top: Bank of America Mortgage (MVI 45)

Bank of America · Bank of America · Merrill Edge · Bank of America Mortgage

Mean MVI

23

22

Unilever

4 tracked brands · 2 segments · top: Paula's Choice (MVI 39)

Tatcha · Paula's Choice · Living Proof · SheaMoisture

Mean MVI

23

23

Expedia Group

6 tracked brands · 1 segment · top: Expedia (MVI 52)

Expedia · Vrbo · Hotels.com · Trivago · Travelocity · +1 more

Mean MVI

20

24

LVMH

6 tracked brands · 2 segments · top: Dior (MVI 48)

Dior · Dior · Maison Francis Kurkdjian · Acqua di Parma · Maison Margiela Replica · +1 more

Mean MVI

20

25

Anker Innovations

2 tracked brands · 2 segments · top: Anker Soundcore (MVI 35)

Anker Soundcore · Eufy

Mean MVI

20

26

Citigroup

2 tracked brands · 2 segments · top: Citi (MVI 30)

Citi · Citi

Mean MVI

18

27

Marriott International

3 tracked brands · 1 segment · top: Ritz-Carlton (MVI 36)

Ritz-Carlton · St. Regis · W Hotels

Mean MVI

17

28

Estée Lauder

2 tracked brands · 1 segment · top: Le Labo (MVI 23)

Le Labo · Frederic Malle

Mean MVI

16

29

General Motors

4 tracked brands · 2 segments · top: Chevrolet (MVI 32)

Chevrolet · GMC · Buick · Cadillac

Mean MVI

13

30

Assa Abloy

2 tracked brands · 1 segment · top: August (MVI 18)

August · Yale Home

Mean MVI

13

For holding-company CMOs

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Per-brand drilldown across every tracked sub-brand. Portfolio Persona-Tuned MVI weighted by your actual buyer mix. Sub-brand cannibalization analysis. M&A intelligence on target portfolios. Trend lines per holding-company over time.