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Portfolio report: conglomerate

Estée Lauder Companies Inc. averages Panel Score 10 across 2 tracked brands

2 tracked brands across 1 segment on the mapou Panel, measured on ChatGPT, Gemini and Claude monthly, with Perplexity and Grok quarterly. Strongest: Jo Malone (Panel Score 15 in fragrance).

Aggregate Panel Score
10
Tracked brands
2
Segments
1
Default choice / Repeat use
0 / 0

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Contents

Finding 1

Jo Malone is the strongest brand in the Estée Lauder Companies Inc. portfolio, at Panel Score 15

Every tracked brand Estée Lauder Companies Inc. owns, sorted by Panel Score. Brands without data yet sit at the bottom.

Estée Lauder Companies Inc. portfolio, Panel Score by brand (0 to 100)
BrandSegmentTierPanel Score
Jo Malonejomalone.comfragrancePre-stage
15
Kilian Pariskilianparis.comfragrancePre-stage
4

Source: mapou Panel, latest canonical run per segment.

Finding 2

0 of 2 measured brands reach repeat use or better

How the measured brands split across the four behavioural stages. A portfolio with many brands below repeat use is mostly absent when buyers ask AI for recommendations, whatever its strongest brand scores.

Measured brands by stage
Default choice
0
Repeat use
0
First encounter
0
Not yet cited
2

How we measured this

Aggregate Panel Score
The mean Panel Score of every tracked brand the company owns that has a score, rounded to the nearest point.
Ownership
Each tracked brand is mapped to its direct corporate parent from the panel's brand metadata. Parents with fewer than 2 tracked brands are left out.
Engines
ChatGPT, Gemini and Claude monthly. Perplexity and Grok quarterly. Each engine counts equally.
Stages
Default choice (Panel Score 75+), Repeat use (50 to 74), First encounter (25 to 49), Not yet cited (under 25).

The full portfolio view lives in the app

For Estée Lauder Companies Inc.'s portfolio team, app.mapou.ai carries Persona-Tuned Panel Score per brand weighted by your actual buyer mix, cross-engine spread analysis, sub-brand cannibalization detection, M&A intelligence on target portfolios and trend lines over time.

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