Jo Malone
MVI
15
Conglomerate portfolio
Estée Lauder Companies Inc.
2 tracked brands across 1 segment on the mapou Visibility Index. Aggregate MVI 10 across the portfolio, measured across ChatGPT, Gemini, and Claude monthly; Perplexity and Grok quarterly. Strongest: Jo Malone (MVI 15 in fragrance).
Aggregate MVI
10
Tracked brands
2
Segments
1
Default choice / Repeat use
0 / 0
Brands in the portfolio
Pre-stage
Kilian Paris
MVI
4
For Estée Lauder Companies Inc.'s portfolio team
The full portfolio dashboard ships in app.mapou.ai.
Persona-Tuned MVI per brand, weighted by your actual buyer mix. Cross-engine spread analysis (which brand swings most across the 5 AI engines). Sub-brand cannibalization detection. M&A intelligence on target portfolios. Trend lines per portfolio over time.