MVI
48
Conglomerate portfolio
LVMH
6 tracked brands across 2 segments on the mapou Visibility Index. Aggregate MVI 20 across the portfolio, measured across ChatGPT, Gemini, and Claude monthly; Perplexity and Grok quarterly. Strongest: Dior (MVI 48 in fragrance).
Aggregate MVI
20
Tracked brands
6
Segments
2
Default choice / Repeat use
0 / 0
Brands in the portfolio
Maison Francis Kurkdjian
MVI
15
Acqua di Parma
MVI
14
Maison Margiela Replica
MVI
14
MVI
11
Guerlain
MVI
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For LVMH's portfolio team
The full portfolio dashboard ships in app.mapou.ai.
Persona-Tuned MVI per brand, weighted by your actual buyer mix. Cross-engine spread analysis (which brand swings most across the 5 AI engines). Sub-brand cannibalization detection. M&A intelligence on target portfolios. Trend lines per portfolio over time.