Portfolio report: conglomerate
LVMH averages Panel Score 20 across 6 tracked brands
6 tracked brands across 2 segments on the mapou Panel, measured on ChatGPT, Gemini and Claude monthly, with Perplexity and Grok quarterly. Strongest: Dior (Panel Score 48 in fragrance).
- Aggregate Panel Score
- 20
- Tracked brands
- 6
- Segments
- 2
- Default choice / Repeat use
- 0 / 0
Finding 1
Dior is the strongest brand in the LVMH portfolio, at Panel Score 48
Every tracked brand LVMH owns, sorted by Panel Score. Brands without data yet sit at the bottom.
| Brand | Segment | Tier | Panel Score |
|---|---|---|---|
| Diordior.com | fragrance | Stage 1 | 48 |
| Maison Francis Kurkdjianfranciskurkdjian.com | fragrance | Pre-stage | 15 |
| Acqua di Parmaacquadiparma.com | fragrance | Pre-stage | 14 |
| Maison Margiela Replicamaisonmargiela-fragrances.com | fragrance | Pre-stage | 14 |
| Diordior.com | makeup | Pre-stage | 11 |
| Guerlainguerlain.com | fragrance | No data yet | n/a |
Source: mapou Panel, latest canonical run per segment.
Finding 2
0 of 5 measured brands reach repeat use or better
How the measured brands split across the four behavioural stages. A portfolio with many brands below repeat use is mostly absent when buyers ask AI for recommendations, whatever its strongest brand scores.
- Default choice
- 0
- Repeat use
- 0
- First encounter
- 1
- Not yet cited
- 4
How we measured this
- Aggregate Panel Score
- The mean Panel Score of every tracked brand the company owns that has a score, rounded to the nearest point.
- Ownership
- Each tracked brand is mapped to its direct corporate parent from the panel's brand metadata. Parents with fewer than 2 tracked brands are left out.
- Engines
- ChatGPT, Gemini and Claude monthly. Perplexity and Grok quarterly. Each engine counts equally.
- Stages
- Default choice (Panel Score 75+), Repeat use (50 to 74), First encounter (25 to 49), Not yet cited (under 25).
The full portfolio view lives in the app
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