Philips Hue
MVI
55
Conglomerate portfolio
2 tracked brands across 1 segment on the mapou Visibility Index. Aggregate MVI 55 across the portfolio, measured across ChatGPT, Gemini, and Claude monthly; Perplexity and Grok quarterly. Strongest: Philips Hue (MVI 55 in smart home brands).
Aggregate MVI
55
Tracked brands
2
Segments
1
Default choice / Repeat use
0 / 1
MVI
55
MVI
—
For Signify's portfolio team
Persona-Tuned MVI per brand, weighted by your actual buyer mix. Cross-engine spread analysis (which brand swings most across the 5 AI engines). Sub-brand cannibalization detection. M&A intelligence on target portfolios. Trend lines per portfolio over time.