KitchenAid
MVI
45
Conglomerate portfolio
Whirlpool Corporation
4 tracked brands across 1 segment on the mapou Visibility Index. Aggregate MVI 24 across the portfolio, measured across ChatGPT, Gemini, and Claude monthly; Perplexity and Grok quarterly. Strongest: KitchenAid (MVI 45 in home appliances).
Aggregate MVI
24
Tracked brands
4
Segments
1
Default choice / Repeat use
0 / 0
Brands in the portfolio
Stage 1
Maytag
MVI
39
Amana
MVI
9
JennAir
MVI
3
For Whirlpool Corporation's portfolio team
The full portfolio dashboard ships in app.mapou.ai.
Persona-Tuned MVI per brand, weighted by your actual buyer mix. Cross-engine spread analysis (which brand swings most across the 5 AI engines). Sub-brand cannibalization detection. M&A intelligence on target portfolios. Trend lines per portfolio over time.