Apple AirPods
MVI
58
Conglomerate portfolio
Apple
3 tracked brands across 2 segments on the mapou Visibility Index. Aggregate MVI 34 across the portfolio, measured across ChatGPT, Gemini, and Claude monthly; Perplexity and Grok quarterly. Strongest: Apple AirPods (MVI 58 in audio brands).
Aggregate MVI
34
Tracked brands
3
Segments
2
Default choice / Repeat use
0 / 1
Brands in the portfolio
Stage 2
Apple HomeKit
MVI
34
Beats
MVI
9
Apple
MVI
1
For Apple's portfolio team
The full portfolio dashboard ships in app.mapou.ai.
Persona-Tuned MVI per brand, weighted by your actual buyer mix. Cross-engine spread analysis (which brand swings most across the 5 AI engines). Sub-brand cannibalization detection. M&A intelligence on target portfolios. Trend lines per portfolio over time.