Booking.com
MVI
56
Conglomerate portfolio
Booking Holdings
4 tracked brands across 1 segment on the mapou Visibility Index. Aggregate MVI 30 across the portfolio, measured across ChatGPT, Gemini, and Claude monthly; Perplexity and Grok quarterly. Strongest: Booking.com (MVI 56 in online travel agencies).
Aggregate MVI
30
Tracked brands
4
Segments
1
Default choice / Repeat use
0 / 2
Brands in the portfolio
Stage 2
Kayak
MVI
53
Agoda
MVI
7
Priceline
MVI
4
For Booking Holdings's portfolio team
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Persona-Tuned MVI per brand, weighted by your actual buyer mix. Cross-engine spread analysis (which brand swings most across the 5 AI engines). Sub-brand cannibalization detection. M&A intelligence on target portfolios. Trend lines per portfolio over time.