Portfolio report: conglomerate
L'Oréal averages Panel Score 31 across 11 tracked brands
11 tracked brands across 3 segments on the mapou Panel, measured on ChatGPT, Gemini and Claude monthly, with Perplexity and Grok quarterly. Strongest: CeraVe (Panel Score 68 in skincare).
- Aggregate Panel Score
- 31
- Tracked brands
- 11
- Segments
- 3
- Default choice / Repeat use
- 0 / 2
Finding 1
CeraVe is the strongest brand in the L'Oréal portfolio, at Panel Score 68
Every tracked brand L'Oréal owns, sorted by Panel Score. Brands without data yet sit at the bottom.
| Brand | Segment | Tier | Panel Score |
|---|---|---|---|
| CeraVecerave.com | skincare | Stage 2 | 68 |
| La Roche-Posaylaroche-posay.us | skincare | Stage 2 | 64 |
| Maybellinemaybelline.com | makeup | Stage 1 | 48 |
| SkinCeuticalsskinceuticals.com | skincare | Stage 1 | 33 |
| Kérastasekerastase-usa.com | haircare | Stage 1 | 30 |
| Urban Decayurbandecay.com | makeup | Stage 1 | 28 |
| L'Oréallorealparis.com | makeup | Stage 1 | 28 |
| Redkenredken.com | haircare | Pre-stage | 20 |
| NYX Cosmeticsnyxcosmetics.com | makeup | Pre-stage | 8 |
| Glow Recipeglowrecipe.com | skincare | Pre-stage | 5 |
| Christophe Robinchristophe-robin.com | haircare | Pre-stage | 1 |
| Pureologypureology.com | haircare | No data yet | n/a |
Source: mapou Panel, latest canonical run per segment.
Finding 2
2 of 10 measured brands reach repeat use or better
How the measured brands split across the four behavioural stages. A portfolio with many brands below repeat use is mostly absent when buyers ask AI for recommendations, whatever its strongest brand scores.
- Default choice
- 0
- Repeat use
- 2
- First encounter
- 4
- Not yet cited
- 4
How we measured this
- Aggregate Panel Score
- The mean Panel Score of every tracked brand the company owns that has a score, rounded to the nearest point.
- Ownership
- Each tracked brand is mapped to its direct corporate parent from the panel's brand metadata. Parents with fewer than 2 tracked brands are left out.
- Engines
- ChatGPT, Gemini and Claude monthly. Perplexity and Grok quarterly. Each engine counts equally.
- Stages
- Default choice (Panel Score 75+), Repeat use (50 to 74), First encounter (25 to 49), Not yet cited (under 25).
The full portfolio view lives in the app
For L'Oréal's portfolio team, app.mapou.ai carries Persona-Tuned Panel Score per brand weighted by your actual buyer mix, cross-engine spread analysis, sub-brand cannibalization detection, M&A intelligence on target portfolios and trend lines over time.