CeraVe
MVI
68
Conglomerate portfolio
L'Oréal
11 tracked brands across 3 segments on the mapou Visibility Index. Aggregate MVI 31 across the portfolio, measured across ChatGPT, Gemini, and Claude monthly; Perplexity and Grok quarterly. Strongest: CeraVe (MVI 68 in skincare).
Aggregate MVI
31
Tracked brands
11
Segments
3
Default choice / Repeat use
0 / 2
Brands in the portfolio
Stage 2
La Roche-Posay
MVI
64
Maybelline
MVI
48
SkinCeuticals
MVI
33
Kérastase
MVI
30
Urban Decay
MVI
28
L'Oréal
MVI
28
Redken
MVI
20
NYX Cosmetics
MVI
8
Glow Recipe
MVI
5
Christophe Robin
MVI
1
Pureology
MVI
—
For L'Oréal's portfolio team
The full portfolio dashboard ships in app.mapou.ai.
Persona-Tuned MVI per brand, weighted by your actual buyer mix. Cross-engine spread analysis (which brand swings most across the 5 AI engines). Sub-brand cannibalization detection. M&A intelligence on target portfolios. Trend lines per portfolio over time.