Paula's Choice
MVI
39
Conglomerate portfolio
Unilever
4 tracked brands across 2 segments on the mapou Visibility Index. Aggregate MVI 23 across the portfolio, measured across ChatGPT, Gemini, and Claude monthly; Perplexity and Grok quarterly. Strongest: Paula's Choice (MVI 39 in skincare).
Aggregate MVI
23
Tracked brands
4
Segments
2
Default choice / Repeat use
0 / 0
Brands in the portfolio
Stage 1
SheaMoisture
MVI
35
Living Proof
MVI
10
Tatcha
MVI
9
For Unilever's portfolio team
The full portfolio dashboard ships in app.mapou.ai.
Persona-Tuned MVI per brand, weighted by your actual buyer mix. Cross-engine spread analysis (which brand swings most across the 5 AI engines). Sub-brand cannibalization detection. M&A intelligence on target portfolios. Trend lines per portfolio over time.