Portfolio report: conglomerate
Unilever averages Panel Score 23 across 4 tracked brands
4 tracked brands across 2 segments on the mapou Panel, measured on ChatGPT, Gemini and Claude monthly, with Perplexity and Grok quarterly. Strongest: Paula's Choice (Panel Score 39 in skincare).
- Aggregate Panel Score
- 23
- Tracked brands
- 4
- Segments
- 2
- Default choice / Repeat use
- 0 / 0
Finding 1
Paula's Choice is the strongest brand in the Unilever portfolio, at Panel Score 39
Every tracked brand Unilever owns, sorted by Panel Score. Brands without data yet sit at the bottom.
| Brand | Segment | Tier | Panel Score |
|---|---|---|---|
| Paula's Choicepaulaschoice.com | skincare | Stage 1 | 39 |
| SheaMoisturesheamoisture.com | haircare | Stage 1 | 35 |
| Living Prooflivingproof.com | haircare | Pre-stage | 10 |
| Tatchatatcha.com | skincare | Pre-stage | 9 |
Source: mapou Panel, latest canonical run per segment.
Finding 2
0 of 4 measured brands reach repeat use or better
How the measured brands split across the four behavioural stages. A portfolio with many brands below repeat use is mostly absent when buyers ask AI for recommendations, whatever its strongest brand scores.
- Default choice
- 0
- Repeat use
- 0
- First encounter
- 2
- Not yet cited
- 2
How we measured this
- Aggregate Panel Score
- The mean Panel Score of every tracked brand the company owns that has a score, rounded to the nearest point.
- Ownership
- Each tracked brand is mapped to its direct corporate parent from the panel's brand metadata. Parents with fewer than 2 tracked brands are left out.
- Engines
- ChatGPT, Gemini and Claude monthly. Perplexity and Grok quarterly. Each engine counts equally.
- Stages
- Default choice (Panel Score 75+), Repeat use (50 to 74), First encounter (25 to 49), Not yet cited (under 25).
The full portfolio view lives in the app
For Unilever's portfolio team, app.mapou.ai carries Persona-Tuned Panel Score per brand weighted by your actual buyer mix, cross-engine spread analysis, sub-brand cannibalization detection, M&A intelligence on target portfolios and trend lines over time.