Portfolio report: conglomerate
JPMorgan Chase & Co. averages Panel Score 65 across 4 tracked brands
4 tracked brands across 3 segments on the mapou Panel, measured on ChatGPT, Gemini and Claude monthly, with Perplexity and Grok quarterly. Strongest: Chase (Panel Score 77 in credit cards).
- Aggregate Panel Score
- 65
- Tracked brands
- 4
- Segments
- 3
- Default choice / Repeat use
- 1 / 2
Finding 1
Chase is the strongest brand in the JPMorgan Chase & Co. portfolio, at Panel Score 77
Every tracked brand JPMorgan Chase & Co. owns, sorted by Panel Score. Brands without data yet sit at the bottom.
| Brand | Segment | Tier | Panel Score |
|---|---|---|---|
| Chasechase.com | credit cards | Stage 3 | 77 |
| Chase Sapphirechase.com/sapphire | credit cards | Stage 2 | 71 |
| Chasechase.com | mortgages | Stage 2 | 65 |
| Chasechase.com | banking | Stage 1 | 45 |
Source: mapou Panel, latest canonical run per segment.
Finding 2
3 of 4 measured brands reach repeat use or better
How the measured brands split across the four behavioural stages. A portfolio with many brands below repeat use is mostly absent when buyers ask AI for recommendations, whatever its strongest brand scores.
- Default choice
- 1
- Repeat use
- 2
- First encounter
- 1
- Not yet cited
- 0
How we measured this
- Aggregate Panel Score
- The mean Panel Score of every tracked brand the company owns that has a score, rounded to the nearest point.
- Ownership
- Each tracked brand is mapped to its direct corporate parent from the panel's brand metadata. Parents with fewer than 2 tracked brands are left out.
- Engines
- ChatGPT, Gemini and Claude monthly. Perplexity and Grok quarterly. Each engine counts equally.
- Stages
- Default choice (Panel Score 75+), Repeat use (50 to 74), First encounter (25 to 49), Not yet cited (under 25).
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For JPMorgan Chase & Co.'s portfolio team, app.mapou.ai carries Persona-Tuned Panel Score per brand weighted by your actual buyer mix, cross-engine spread analysis, sub-brand cannibalization detection, M&A intelligence on target portfolios and trend lines over time.