Wells Fargo
MVI
53
Conglomerate portfolio
3 tracked brands across 3 segments on the mapou Visibility Index. Aggregate MVI 25 across the portfolio, measured across ChatGPT, Gemini, and Claude monthly; Perplexity and Grok quarterly. Strongest: Wells Fargo (MVI 53 in mortgages).
Aggregate MVI
25
Tracked brands
3
Segments
3
Default choice / Repeat use
0 / 1
MVI
53
MVI
13
MVI
10
For Wells Fargo & Company's portfolio team
Persona-Tuned MVI per brand, weighted by your actual buyer mix. Cross-engine spread analysis (which brand swings most across the 5 AI engines). Sub-brand cannibalization detection. M&A intelligence on target portfolios. Trend lines per portfolio over time.