Bank of America Mortgage
MVI
45
Conglomerate portfolio
Bank of America
4 tracked brands across 4 segments on the mapou Visibility Index. Aggregate MVI 23 across the portfolio, measured across ChatGPT, Gemini, and Claude monthly; Perplexity and Grok quarterly. Strongest: Bank of America Mortgage (MVI 45 in mortgages).
Aggregate MVI
23
Tracked brands
4
Segments
4
Default choice / Repeat use
0 / 0
Brands in the portfolio
Stage 1
Bank of America
MVI
32
Bank of America
MVI
8
Merrill Edge
MVI
7
For Bank of America's portfolio team
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Persona-Tuned MVI per brand, weighted by your actual buyer mix. Cross-engine spread analysis (which brand swings most across the 5 AI engines). Sub-brand cannibalization detection. M&A intelligence on target portfolios. Trend lines per portfolio over time.